What’s Your ‘Social’ Flavor… Friendx, eKawan or Emeimei?

By on June 27, 2008

There are three social networks, namely Friendx, eKawan and Emeimei, targeting different market segments in Malaysia. Friendx is targeting at the English-speaking group, eKawan for Bahasa Malaysia and Emeimei for the Chinese. The three social networks, operated by a Malaysian company, offer similar social networking features and adopt similar revenue model. Similar to Pacmee (which was covered here), these social networks tightly coupled its web real estate with mobile services; positioned as online mobile social community.

Launched in 2003, Friendx claimed to have more than 150,000 members (the figure is probably the combined total of users of Friendx, eKawan and Emeimei). It enables members to find new friends and companionships and offers typical social network ‘goodies’, namely profile page, chatroom, blog and video/audio upload. It also offers personalized avatars to its members.

Friendx Front Page

The social network offers free and premium membership. Users with premium membership get to update their blog & upload of video via their cellphones, unlimited blog messages per day, no banner ads on their blog pages, just to name a few.

Each activated premium membership will automatically subscribed to its Cupid Match, a match-making service, where members receive ‘matches’ notification on their mobile phones. Subscription is RM2.00 per week. For each SMS request and received, the charge is RM0.50. Additionally, members that want to accessorize their avatars will need to buy the virtual items with Points. These Points can be bought using Maybank2U.com or via SMS to Friendx. Both Emeimei and eKawan also have similar revenue tactic and also product concept.


Emeimei Front Page

eKawan Front Page

I did a quick search at whois.com and discovered that the technical and administrative contact of the three domains, friendx.com, ekawan.com and emeimei.com, is Susan Miyaki from Universal Dating Network, with contact address in Seoul, South Korea. I’m not sure if there is any Korean connection, in relation to the three social networks. Based on the company’s relatively dated press releases, it is found that the top management are PY Tey, President and CEO, Gerald Heng, Vice President of Product Development and Eric Lim, Vice President of Business Development.

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