Filtering Out ‘Noises’ with Filtrbox

Filtrbox promises a new way to solve your information overload challenges. Taking a cue from Google PageRank, Filtrbox takes persistent search to the next level. Instead just collecting and compiling, Filtrbox will sift through search results and rank them using its proprietary FiltrRank.

The company, founded by founded by Ari Newman (CEO) and Tim Chikoore (CTO), was selected as one of the TechStars companies back in April 2007. It changed its name from Tru.Vu to Filtrbox in July 23rd 2007 went into private beta late February 2008 and was in public beta since June 30th 2008.

Beyond Persistent Search

To set up Filtrbox, enter keyword(s) or Filtrs, which you want Filtrbox to monitor. This is similar to Google Alerts, where you key in the desired keywords and Google will search latest news that carry your keywords. This persistent search is useful to stay current on your interests. Compared to Google Alerts, you can refine your search term. As shown in the screen shot below, you drag-and-drop the suggested keywords to the Include and Exclude fields.

Flitrbox - Flitrs

Filtrbox takes persistent search a step further. Instead of just searching for news and blogs with your keywords, it will filter them for you using its proprietary FiltrRank. Its FiltrRank is used to rank articles, based on 3 dimensions, namely contextual relevance, popularity and feedback.

Assessing each article, it will rank it from 0 to 10 (10 being the highest). You set your tolerancy to the level of FiltrRank. For example, if you set the filter at FlitrRank 8, only news ranked 8 and above will be shown to you. You can get fetch and filter old articles too, unlike Google Alerts. For each result, you can click on it to read the source article, rate it and share with others (via email).

Filtrbox Dashboard

Built on Flex, it’s interface is intuitive and responsive, once you in the Dashboard (see above). However, I experienced notable slowness, while launching the dashboard.

Filtrbox Login

Filtrbox is designed for application in professioanal environments. Currently, it offers three packages – Free, Pro and Team. Free package comes with 5 search terms (or filtrs), up to 15 days of history; Pro costs $20 per month ($200 per year) and you can set 25 flitrs and 45 days of history; Team offers up to 100 filtrs, 1 year of history and up to six users, cost $100 per month ($1000 per year).

Collect and Sort

Filtering of search result is the value-add of Filtrbox. Rather than presenting users with a list of results, Filtrbox add a layer of ‘intelligence’ to rank articles, in terms of relavancy. Will Filtrbox replace your RSS reader? I don’t think so. Filtrbox will be use to complement existing RSS readers and Google Alerts too.

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