This morning, I received an email with subject line “Janet at ExxonMobilCorp is following you on Twitter.” Yes! Exxon Mobil Corporation, the world’s largest oil company and second largest in Fortune Global 500, is tweeting. Its first tweet:
Hi there, I’m Janet, one of a few Community Evengilist at ExxonMobil Corp. I’m here to answer any of questions from this twitter community.
Here’s a screenshot of Exxon Mobil’s Twitter page:
Janet is conversing on issues related to Exxon Mobil. As to why on Twitter, she wrote “we’re working hard on building a strong relationship with the twitter community.”
Besides Twitter, the corporation is also establishing a social networking component for their website. It’s interesting how a large organization like Exxon Mobil navigates the social networking realm. At least now, customers of Exxon Mobil can converse with someone ‘friendly’ from the organization and this is making the corporation less impersonal and distance. Hat off to Exxon Mobil Corporation for this small step forward.
UPDATE (August 02 2008): Four days later, the real identity of Janet of ExxonMobilCorp is revealed. The person DOES NOT represent Exxon Mobil Corporation. In other words, the person is a fake. Read more here.