Burger King Malaysia Website is Awful

The ‘Under Construction’ web page of Burger King Malaysia is one of the most awful pages I’ve seen in recent times. It is so “Web 0.5” and it bears very little resemblance to the Burger King’s main website.

Here are three ‘sucky’ elements, which I’ve highlighted in the screenshot below:

  • Logo – The logo used is not the current Burger King’s logo
  • Brand Tag – The “The Fire’s Ready” campaign was created by Young & Rubicam in 2004. It was an unsuccessful branding initiative and Burger King axed the creative agency after less than a year. The current tag adopted by Burger King is “Have It Your Way.”
  • Image – The burger image at the bottom is just plain bad. Period.

‘Under Construction’ Page of Burger King Malaysia

Burger King is the world’s second largest fast-food chain with more than 10,000 stores operating in over 65 countries. In Malaysia, there are over 20 Burger King outlets and the franchise-holder, Cosmo Restaurants Sdn Bhd plans to spend RM27 million (~US$8 million) over the next five years to open 50 more outlets across the nation.

For a fast-food giant like Burger King, I would expect a more presentable “Under Construction” page. The Web is over 10 years old and web designs have improved, leaps and bounds. Seeing such page design, especially by a global corporation, is quite mind-boggling. Burger King should just take the amateurish, poorly designed web page offline. Seriously, I just don’t see the page helping its branding infrastructure.

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  1. Awful indeed. Looks like the marketing folks lost the brand bible. Unbelievable, coming from an international brand.

    And while we’re on the subject of fast food brands in Malaysia, let me say the pizza hut website is gawd awful slow. Fast food should have a fast web. I think the amount of time it took to order a pizza pie for delivery, I could have it delivered by then. The operators aren’t fantastic either but way faster than the web. Sheesh. Want a laugh, ask the operator to pronounce “anchovies”.

  2. I will go check out the Pizza Hut’s site. They should have something like “if you don’t see a page load up in 0.5 second, you’ll get a free pizza.” LOL

  3. @meta4, dude, ur absolutely right, i was gonna order pizza LAST NIGHT and i ended up going to dominos because pizza hut wouldnt load..
    @Lim, brader pleassse write another scathing review on this topic.. hopefully let them realize a web presence is not an option it is a necessity take it seriously

  4. Thanks, Keng Yew for the comment. You are right. A global brand like Burger King should take the Web seriously. The Burger King Malaysia ‘under construction’ page is quite a joke, I must say.
    By the way, meta4 is a lady, not a dude. lol

  5. how we can open the new burger king in kuching sarawak, how the prosuder, we are interested to open it at kuching, palace we will discuss.tq

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