Malaysian Oldest Newspaper Brandjacked on Twitter

By on September 4, 2008

New Straits Times, the oldest English newspaper with second largest readership/circulation in Malaysia, is brandjacked on Twitter.

The Twitter’s account “NewStraitsTimes” has 100 Followers and 9,067 tweets (at the time of this posting). It has one following, a 20-year-old student named Felix Ker; this led me to suspect he’s the ‘brand hijacker’. Tweets consist of news articles, which are regularly updated and sync with New Straits Times Online website; TwitterFeed is used to auto-stream RSS feeds from the website to Twitter.

‘Brandjacked’ New Straits Times at Twitter

I would think the New Straits Times doesn’t even care and bother about this at all. As a matter of fact, Felix Ker is doing the newspaper a favor by streaming its news to Twitterverse.

Another brandjacked incident covered here is the one involving oil giant Exxon Mobil Corporation (see here and here).

On Becoming Mass ‘Social’ Media

Many corporations are worry about how their brands are being represented and perceived in the mass media but not so when it comes to social media. Corporations are still finding it hard to understand the new social media and how best to use it. But, we are seeing more social media ‘early adopter’ initiatives reaping positive results, outcomes and impacts.

In the media marketspace, sites like Twitter and FriendFeed are changing the way we consume news. More are discovering the latest news from the many microverses of ‘livestreams.’

Printed media used to play catching up to online news sites. Now, the online news sites are playing catching up to Twitter, et al and various other user-generated newsites. No wonder, we’re seeing more major ‘traditional’ news organizations like newspaper (examples: New York Times, Wall Street Journal, and The Times) and TV (examples: CNN, Channel News Asia, and BBC) are  jumping on the social media bandwagon.

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