Malaysian Oldest Newspaper Brandjacked on Twitter

New Straits Times, the oldest English newspaper with second largest readership/circulation in Malaysia, is brandjacked on Twitter.

The Twitter’s account “NewStraitsTimes” has 100 Followers and 9,067 tweets (at the time of this posting). It has one following, a 20-year-old student named Felix Ker; this led me to suspect he’s the ‘brand hijacker’. Tweets consist of news articles, which are regularly updated and sync with New Straits Times Online website; TwitterFeed is used to auto-stream RSS feeds from the website to Twitter.

‘Brandjacked’ New Straits Times at Twitter

I would think the New Straits Times doesn’t even care and bother about this at all. As a matter of fact, Felix Ker is doing the newspaper a favor by streaming its news to Twitterverse.

Another brandjacked incident covered here is the one involving oil giant Exxon Mobil Corporation (see here and here).

On Becoming Mass ‘Social’ Media

Many corporations are worry about how their brands are being represented and perceived in the mass media but not so when it comes to social media. Corporations are still finding it hard to understand the new social media and how best to use it. But, we are seeing more social media ‘early adopter’ initiatives reaping positive results, outcomes and impacts.

In the media marketspace, sites like Twitter and FriendFeed are changing the way we consume news. More are discovering the latest news from the many microverses of ‘livestreams.’

Printed media used to play catching up to online news sites. Now, the online news sites are playing catching up to Twitter, et al and various other user-generated newsites. No wonder, we’re seeing more major ‘traditional’ news organizations like newspaper (examples: New York Times, Wall Street Journal, and The Times) and TV (examples: CNN, Channel News Asia, and BBC) are  jumping on the social media bandwagon.

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7 Comments

  1. Good post.

    I think that NST should find a way to actually start a twitter feed for themselves. It only makes sense. 🙂

    Question: do you know if Twitter charges companies to get their official Twitter feeds?

  2. I agreed. NST should take ‘control’ their brand on Twitter. Quite unbelievable for a major brand like NST to put it in the hand of a ‘fan’. 😉

    Also, Twitter is not charging companies, yet.

  3. NST could be planning what Star is doing now. Charge for news sent to your mobile phone. When you can charge, why twitter, right?

    IMHO, I am paying for the paper already, want me to pay some more for mobile news – forget it.

    Tweets are like teasers to get you to want to click on a tinyurl to read more. Hit me with your banner ads when I’m at your site, don’t charge me for tweets or SMS news. If no one is clicking the tinyurls, blame the teaser writer. Charging for sms news is lame.

  4. And yes I agree a lot of companies have little idea what social media is and what they don’t know, they fear. And fear leads to hate.

    My company blocks access to facebook and the other popular social network sites. Anyone else out there whose company is blocking access to social media sites?

  5. Carolyn, some people just won’t pay. That’s not lost revenues, coz you can still get their lips service – word of mouth marketing. These consumers can still buy physical papers… ie. biggest newspaper sales is still not 10% of Malaysia population (unlike in some other countries with over 10-million sales per paper etc.)

    Good to see NST finally reverts to “newstraitstimes” brand for its website, coz previously used “nstonline” is not NST’s for .com <- still KING of top-level domains.

  6. BTW, nst also does not own “newstraitstimes.com”. Malaysian companies need to consider .com (and .my) too instead of just settling with .com.my <- huge traffic lose since hundreds of millions internet user still type .com on the browser destination URL instead of using search engines.

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