Shopaholic-Generated Content on Shoplette

Shoplette LogoShoplette is a social network for shoppers to flaunt their shopping loots to others and also discover what others have purchased. Users post pictures (together with details like price and store location) of what they bought and others can view, rate and comment on the posted items.

In addition to shoppers, Shoplette allows merchants to establish presence on its platform. Merchants can setup Shops to showcase their products. Similar to all items posted on Shoplette, community members can rate and comment on items posted by the merchants. Currently, there are over 200 Shops on Shoplette.

Flaunt It on Shoplette


With its recently launched Shopping Cart Service, merchants can now eCommerce-enabled their Shoplette Shops. Some of its key features are order taking, shopping cart for buyers, PayPal or credit card payment system and also, simple inventory control and order management features. Merchants will be charged US$15 per month for the use of the shopping cart service. Shoplette plans to introduce more pay-as-you-use services in coming months, as part of its monetization strategy.

Shoplette Social Ads?

Besides services, social ads is probably another potential income stream for Shoplette. Peek at any member’s profile page, you can see his/her purchases, preferences and ‘Wish List’ – a potential advertising goldmine. By harvesting the information, Shopholics can deliver more relevant and contextualized ads to members of its social network.

Shoplette is a flagship initiative by Mobrick Pte Ltd, a Singapore-based Web 2.0 technology firm founded by Shannon Low. Launched in May 2008, the site today has over 1200 registered members with over 3000 items posted on its platform.

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