Foldees, the on-going greeting cards contest website, just released its latest feature, @ddress Directory. With @ddress, it is now possible to send Foldees greeting card without knowing the recipient’s mailing address. Also, anyone can receive printed cards from online friends or admirers, without revealing personal information like mailing address.
Foldees @ddress: Email Goes Postal
Card sender enters the intended recipient’s email address during card customization process. If the email is not listed in the @ddress Directory, Foldees will request the recipient to enter mailing address at Foldees website. Once the email is in the @ddress Directory, anyone can send her a Foldees card (of course, as long as he knows her email address).
Email addresses in the Directory are searchable but users can set the display name and choose whether to reveal city /state details or not. Full mailing addresses are always hidden.
In addition to email, Foldees should extend @ddress to social networking services. It is probably easier to ask someone for her email address or social network IDs compared to postal addresses. @ddress may be an interesting service to send printed greeting cards to friends on Facebook, Twitter, Senatus, LinkedIn, et al.