The video below was shown this morning at the on-going Social Media World Forum Asia in Singapore, during a presentation by Chris Schaumann, Global Advertising & Digital Lead (Asia Pacific & Greater China Region), Microsoft Corporation. It is created by Erik Qualman, author of the book Socialnomics: How social media transforms the way we live and do business. Interesting facts & figures in the video, probably good to ‘wow’ the uninitiated about social media. So, is social media a fad? The video has this to say:
Social media isn’t a fad; it’s a fundamental shift in the way we communicate.
In the dot-com era, e-commerce changed the way we conduct business activities. Social media is changing the way we interact and converse with the market. Memes shifting from transactional (e-commerce) to conversational (social media).