Ian Stewart, Head of Asia, Friendster gave a keynote address at the recent Social Media World Forum Asia in Singapore. From his presentation, we can learn that Friendster is positioning themselves as the social network for youth. That’s why his presentation is packed with data from MTV survey on online activities of young people. Some of his predictions for social networks in 2010 are more focus on teens & tweens, virtual currencies, social shopping, more monetization models and cross platform aggregation (see below for complete list).
He also mentioned Twitter in 2006 is the “last time there has been a significant web application that comes along the social media space and captivated the whole world.” Interesting observation. Anyway, here are audio snippets from his keynote, accompanied by his slides.
Overview of Social Media landscape
What’s Hot, What’s Not
How many friends do you have?
Youth and Social Networks
Age Groups and Social Networks
Maturing Social Networks
The Road Ahead for Social Networks
You can view Ian Stewart’s entire presentation slides here.