Using Twitter List, Packet One Networks (Malaysia) Sdn Bhd, or P1, created ‘a complete list of everyone on P1 and GP‘ who are using Twitter. This is one of the interesting uses of List by a Malaysian company. For P1, it is probably a first step for something more interesting. This reminded me of Zappos’s Employee Tweets page. Like Zappos, P1 can start leveraging on its employees to engage and sustain relationships with customers and prospects. Malaysian mobile service provider, DiGi too is already doing it. In Social Media Club – Kuala Lumpur meeting #1, Azizi Jennis (Head of Online Services, DiGi) mentioned about DiGi leveraging on its employees to evangelize its brand name.
When it comes to building a community of evangelists, most companies naturally start by going ‘outside’ the corporate wall i.e. engaging with influencers, bloggers, etc. Why not start with employees? Use them as seeders and spreaders of your brand story. After all, there’s a blurring of work and play in the social media space. Leverage on what you have and can control. Organic evangelism, it is!