On the morning of December 9 2009, AirAsia became the first airline in the world with 100,000 fans on Facebook. This makes the award-winning airline the most popular Malaysian brand on Facebook; also, one of the top Asian brands, in terms of Facebook fans. The airline with less than 50,000 fans in August this year. In 4 months or so, the airline organically grew its fan base and surpassed the 100,000 mark. However, within a day, the 100,000 mark is surpassed by US-based Southwest Airlines.
Fans Growth of AirAsia Facebook Fan
On December 8, 2009, Southwest started its Fans Fly Free campaign. With less than 100,000 fans beginning of December, Southwest is currently galloping ahead and fast approaching 600,000 fans. That’s half a million new fans in about 2 weeks! Not bad for sweepstakes that offer only 100 pairs of roundtrip air tickets. With the sweepstakes ending December 31 2009, Southwest will possibly breach the 1 million mark before New Year 2010. What do you think?
Southwest’s Campaign on Facebook
Anyway, here a rundown of the top 5 most popular pages by Airlines on Facebook (as of December 20, 2009):
- Southwest Airlines – 584,219 fans
- AirAsia – 109,496
- JetBlue Airways – 98,922
- Royal Caribbean International – 89,548
- Onur Air – 80,203
(Source: Inside Facebook)