RT @GreyReview Over 3.5 Million Users and Facebook is Still Not Malaysia’s Buzziest Channel [link to post] (via @backtype) #COMM215

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Nice to meet you that day in SMCKL. Hope you have a great time there.

The DBI would love to track conversations about brands on Facebook. Indeed Malaysia has a sizable Facebook population, and we want to be able to factor those conversations into the DBI.

The reality is that Facebook is a walled community, which makes it impossible (at least now) to track what is Malaysia chat and what is global. That said, we are exploring options for future DBIs on how we can track conversations about brands in Facebook pages.

For example, if there was a specific branded Malaysia page (e.g. Microsoft Malaysia) that is open, the DBI might be able to factor that in. Of course, we’d have to be mindful of privacy concerns, but we’re certainly looking at options.

Another key observation is that much of the conversations on brands – whether corporate, product or service – happen on Twitter and other channels. So unless people have their status updates linked to Twitter, or people are swarming a particular discussion page, brand chats would be relatively limited on Facebook.

Thanks for your post and comments.

Sincerely,
Kelly Choo
Co-founder & Business Development Director
Brandtology
http://www.brandtology.com