Twitter is making its website a destination portal, after all. Its latest significant redesign focuses on enhancing tweeting experience and creating more commercialization opportunities on Twitter.com. Key changes include:
- New design. The site has a cleaner timeline and a rich details pane that instantly adds more impact to individual Tweets while still maintaining the simplicity of the timeline. And, experience infinite scroll — you no longer have to click “more” to view additional Tweets.
- Media. Now, it’s easy to see embedded photos and videos directly on Twitter, thanks to partnerships with DailyBooth, DeviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog, and YouTube.
- Related content. When you click a Tweet, the details pane shows additional information related to the author or subject. Depending on the Tweet’s content, you may see: @replies, other Tweets by that user, a map of where a geotagged Tweet was sent from, and more.
- Mini profiles. Click a @username to see a mini profile without navigating from the page, which provides quick access to account information, including bio and recent Tweets.
(Source: A New Twitter)
From Tweets Stream to Revenue Stream
According to Twitter, 78% of its users tweet via its website. This figure should motivate Twitter to discover more creative ways to commercialize its tweets torrential stream. Apart from the aesthetic enhancements (new design layout and mini profiles), both embedded media and related content features open doors to greater monetization opportunities.
- Viewing embedded media. This prevents users from navigating away from Twitter website. Possibly, pay-per-view media and analytics.
- Displaying related contents in tweets: Promoted Tweets did not exactly catch on like wildfire. With the new reengineered design, the ability to deliver contextualized contents (ads) for specific tweets could possibly be the holy grail for Twitter.
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