Estimating the ARPU of YTL Yes 4G mobile Internet service

By on March 6, 2011

YTL Communications released some performance statistics of its Yes 4G services, for the period between its launch in November 19 2010 and (possibly) March 04 2011.

0 Launch Date November 19, 2010
1 Total Active Users 100,000
2 Total Voice Minutes 1,000,000
3 Total Voice Minutes per user
[3] = [2] / [1]
10 minutes
4 Text Messages Sent 670,000
5 Total Text Messages Sent per user
[5] = [4] / [1]
7 messages
6 Total Data Usage 104 terabytes
7 Total Data Usage per user
[7] = [6] / [1]
1,040 megabytes


A Rough Calculation of Revenue

This is an attempt to calculate revenue generated by YTL from its 4G Mobile Internet users. YTL is charging 9 cents for 3 megabytes of data usage. Refer to [7] in table above, the average data usage per user is 1,040 megabytes. So, the average revenue per user is RM31.20.

With a total of 100,000 users, Yes generated RM3.12 million in the past 15 weeks. And so far, YTL invested a total of RM2.5 billion in its 4G infrastructure.






Better Tag Cloud