Estimating the ARPU of YTL Yes 4G mobile Internet service

yes-logo

YTL Communications released some performance statistics of its Yes 4G services, for the period between its launch in November 19 2010 and (possibly) March 04 2011.

0 Launch Date November 19, 2010
1 Total Active Users 100,000
2 Total Voice Minutes 1,000,000
3 Total Voice Minutes per user
[3] = [2] / [1]
10 minutes
4 Text Messages Sent 670,000
5 Total Text Messages Sent per user
[5] = [4] / [1]
7 messages
6 Total Data Usage 104 terabytes
7 Total Data Usage per user
[7] = [6] / [1]
1,040 megabytes


A Rough Calculation of Revenue

This is an attempt to calculate revenue generated by YTL from its 4G Mobile Internet users. YTL is charging 9 cents for 3 megabytes of data usage. Refer to [7] in table above, the average data usage per user is 1,040 megabytes. So, the average revenue per user is RM31.20.

With a total of 100,000 users, Yes generated RM3.12 million in the past 15 weeks. And so far, YTL invested a total of RM2.5 billion in its 4G infrastructure.

You may also like

Leave a Reply

Your email address will not be published. Required fields are marked *