Facebook Credits as Rewards for U Mobile Telco Reloads

Subscribers of U Mobile Sdn Bhd, Malaysian mobile telco service provider, can now earn Facebook Credits, which is the official virtual currency on the world’s largest social network. U Mobile will be giving away 1 Million Facebook Credits, as rewards for its pre-paid subscribers.

For every RM20 reload or more, subscribers will get 2 Facebook Credits with subsequent RM10 reload get 1 Credit. Each user can earn up to 20 Facebook Credits per day and monthly cap is 50 Facebook Credits. When a subscriber reloads his U Mobile account, he will receive a redemption code via SMS. To redeem the free Facebook Credits, he needs to use a specialized redemption app on Facebook. More details on U Mobile Facebook Page.

U Mobile is the first Asian telcos partnering with Facebook, to reward its mobile subscribers with Facebook Credits. For this pioneering initiative, U Mobile is working together with MOL Accessportal Sdn Bhd, the official distributor of Facebook Credits in Southeast Asia.

At the launch of “1 Million Facebook Credits with U Mobile” in Kuala Lumpur last night
from left: Stephen Dolan (Commercial Director for Facebook in Southeast Asia), Ganesh Kumar Bangah (CEO of MOL Accessportal Sdn Bhd), Dr Kaizad Heerjee (CEO of U Mobile Sdn Bhd)

With Facebook Credits, users can buy various virtual goods and enhancements on hundreds of Facebook games and applications. All popular Zynga games such as Empires & Allies, CityVille and FarmVille have adopted Facebook Credits as the exclusive payment system. Starting this Friday July 01, Facebook is making it mandatory for all social game developers on Facebook platform to process payments through Facebook Credits.

There are more than 130 million Facebook users in Asia. And the popularity of social gaming will make Facebook Credits more ubiquitous and become more widely adopted. In coming months, there will be more Asian companies looking to enhance their brand experiences, via creative usage of Facebook Credits. Using the virtual currency as rewards is one of the many possibilities.

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