Facebook in Asia: More than 150 Million Users but Slowing Growth in Quarter 2 2011

By on July 1, 2011

Facebook continues its global domination and has reached 750 million users globally. In Asia, Facebook continues to experience strong growth (albeit a slower pace). And here are the latest statistics of Facebook users in Asia:

  1. Currently, there is an estimated total of 151.8 million Facebook users in Asia. The world’s most popular social network added 19.5 million Asian users in Quarter 2 2011.
  2. The majority of the Facebook users (60%) are located in the Southeast Asian region.
  3. Facebook users growth in Asia continues to slow, from 24% in Quarter 4 2010 to 17% in Q1 2011 to 15% in the last quarter.
  4. In Quarter 1 2011, India surpassed Philippines as the Asia’s no. 2 Facebook nation with growth rate of 36%. In Quarter 2 2011, India continues register impressive growth at 28%. It is now solidifying its grip on its current position and fast approaching Indonesia to become the Asian nation with the largest Facebook users. Quite possibly, India can become no. 1 by year-end.
  5. Thailand is also growing fast and have moved ahead of Taiwan to become No. 4, behind Malaysia. Its growth rate is double Malaysia’s and if this continues, Thailand will surpass Malaysia by end of Quarter 3 2011.
  6. Japan grew by 33% in Quarter 2 2011 and have leapfrogged to No. 8, ahead of South Korea and Singapore.
  7. Curiously, South Korea losing users, after growing aggresively in Quarter 4 2010 and Quarter 1 2011.
  8. Countries like Nepal, Cambodia, Afghanistan, Mongolia and Laos are also experiencing high users growth on Facebook.
Facebook in Asia, Estimated Total Users by Country – Quarter 2 2011
Current Rank
(Previous Rank)
Country July 01 2011 April 01 2011 % Change
1 (1) Indonesia 38,860,460 35,177,260 10%
2 (2) India 29,475,740 22,956,220 28%
3 (3) Philippines 25,307,780 22,376,740 13%
4 (4) Malaysia 11,221,020 10,088,720 11%
5 (6) Thailand 10,612,360 8,699,080 22%
6 (5) Taiwan 9,932,720 9,053,660 10%
7 (8) Pakistan 4,795,220 4,030,260 19%
8 (10) Japan 3,812,480 2,864,160 33%
9 (9) Hong Kong 3,748,580 3,556,020 5%
10 (7) South Korea 3,697,040 4,230,500 -19%
11 (11) Singapore 2,488,880 2,318,060 7%
12 (13) Bangladesh 1,735,000 1,458,980 19%
13 (12) Vietnam 1,674,020 1,590,700 5%
14 (15) Nepal 1,072,900 856,700 25%
15 (14) Sri Lanka 973,740 871,760 12%
16 (16) Cambodia 329,700 251,540 31%
17 (17) Brunei 214,140 196,680 9%
18 (18) Macau 207,420 195,380 6%
19 (19) Afghanistan 198,020 164,300 21%
20 (20) Mongolia 182,620 141,580 29%
21 (21) Maldives 107,460 100,920 6%
22 (22) Laos 70,440 49,140 43%
23 (23) Bhutan 53,280 44,300 20%
  TOTAL 150,771,020 131,272,660 15%
Source: Facebook Ads estimator

About the Author: Lim Yung Hui is the co-editor of GreyReview. He can be found on Twitter and .






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