Eat Angry Birds Mooncakes, Play Mid-Autumn Festival Theme Angry Birds Seasons

At the just concluded ChinaJoy Expo 2011, Rovio Mobile Ltd. announced a slew of Angry Birds merchandises in China – namely, shoes, hat, bags and also, mooncakes (reported by a China-centric tech site M.I.C. Gadget). The Angry Birds creator will be using the mooncakes to celebrate the Chinese Mid-Autumn Festival (or Moon Festival) with Angry Birds fans in China. In addition, there will be a “Mid-Autumn Festival” theme edition on Angry Birds Season, which will be released in early September 2011 (Moon Festival falls on September 12th this year).

Angry Birds Mooncakes

Source: M.I.C. Gadgets

Mid-Autumn Festival Edition of Angry Birds Season

Source: M.I.C. Gadgets

Merchandising is part of Rovio’s strategies to monetize the millions of Angry Birds players community, across the globe. There are over 300 million Angry Birds downloads, worldwide and China is the world’s second largest market for Rovio. The company aims to further expand its user base in the world’s largest gaming market and is targetting to reach 100 million Angry Birds downloads in China by end of 2011.

Angry Birds Shoes

Source: M.I.C. Gadgets

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