From now until March 31 2011, passengers of Malaysia Airlines (MAS) can earn 1,000 “Enrich Miles” when they book their air tickets via the MHBuddy app on Facebook. Enrich is a loyalty and frequent flyer programme of MAS with 1.9 million members worldwide.
MAS launched its MHBuddy app in February 2011, which allows its customers to book tickets, select seats, access travel itinerary and also, flight check-ins. The app taps into users’ social graph i.e. share travel plans and experiences with family and friends on Facebook, identifying who might be sharing the same flight, among others. The app was developed for MAS by SITA Lab.
MAS is one of the prominent users of social media in Malaysia. To date, its Facebook Page has over 400,000 Likes and in the top 20 of the Most Popular Facebook Pages in Malaysia list. The MHBuddy Facebook app offers a unique convenience and effective means to engage meaningfully with its customers on Facebook.
Said MAS senior vice-president (Corporate Marketing and Loyalty Programme), Raja Datuk Nordiana Zainal Shah:
Some 80 per cent of MHbuddy users are Enrich members, and therefore this is a great opportunity for us to recognise our loyal members online with such rewards.