This is a bare knuckle brawl you don’t expect to see at one of the world’s leading fast food chain restaurants. A 28 seconds video (see below) showing employees at one of Kentucky Fried Chicken’s outlets in Malaysia kicking and shoving a customer went viral in the social web since it was uploaded on Monday. The video has (so far) garnered over 400,000 views and over 9,000 comments on YouTube.
KFC Malaysia said on its Facebook Page that they’re investigating the matter. The 28-seconds video only showed an explosive ending of a saga. And many are wondering what actually triggered the employees’ fury. (UPDATE: The victim recounted what transpired there.)
In the pre-Social Age, probably not many will know about this brawl. But in today’s social web, good news travel fast. But sensational news travel even faster! For businesses, setting up social outposts (i.e. Facebook, Twitter, Google+, etc.) become strategically crucial. Especially in time of crisis, the outposts can be used to minimize misinformation, counter speculations, and re-earn goodwill.
UPDATE: The fourth update related to the incident on KFC Malaysia Facebook Page.