This Hashtag Is Quite Depressing To Follow

The hashtag #p1atn must be quite depressing for the social media team at P1 to look at, daily. Customers of the mobile broadband provider are venting their frustration on various service-related and posting barrage of tweets using the hashtag.

Nevertheless, the hashtag helps P1 management to get an unvarnished sense of customers’ frustrations and take steps to respond to the complaints. Painful in the short run, but useful in the long run.

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