Facebook in Asia: Latest Stats on Total Users by Country [Quarter 3 2011]

facebook in asia

Facebook now has over 800 million users worldwide, with 168 million are from Asia. In Quarter 3 this year, Facebook added 16.8 million new users in Asia (compared to 19.5 million in Quarter 2 2011). So far this year, the social network has added some 56 million new users; it started the year with 111 million Asian users. Its latest quarter-on-quarter growth rate is 11%. However, the rate has been somewhat slowing since end of 2010 – from 24% in Quarter 4 2010 to 17% Q1’11 to 15% Q2’11 to 11% Q3’11.

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Friendster Growth Gaining Traction After Relaunch in Asia

friendster logo

The new Friendster was launched on June 28 this year, with a focus on delivering more Asia-centric gaming contents. At the same time, it aims to enable games publishers and developers to tap into the vibrant Asian gaming markets. As part of the relaunch, Friendster unveiled a new logo and moved its business operations from the U.S. to Asia (operates mainly from three Asian countries namely in the Philippines, Malaysia and Singapore).

Since the relaunch, the pioneering social network Friendster is showing positive signs of rejuvenation. So far, the social network has attracted over half a million new users and now includes over 40 premium games and hundreds of free-to-play games and applications. More interestingly, the relaunch has breathed life into its Monthly Active Users and Daily Active Users, which have increased by 50%, to date.

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Mobile9 Delivering 100 TERABYTES of Mobile Contents Per Month

whopper mobile9

On Mobile9 website, there are 30 million monthly unique active users downloading a whopping 100 Terabytes of mobile contents each month. No doubt, the 100 Terabytes volume is rather impressive, considering video portal TonTon is streaming 300 Terabytes of video contents per month and Mobile9 users are consuming 1/3 of TonTon’s data volume just by downloading mobile contents.

Anyone can download contents off Mobile9. Out of the 30 million active monthly active users, 9 million are registered members. Majority of the users are from India, Malaysia, Indonesia and Philippines and also, Germany and the US.

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Levi’s Facebook Page: Globalized Platform, Localized Updates

levis jeans logo

If you visit the Facebook Page of one of the world’s coolest brands, Levi’s, you’ll see only localized updates on its Wall. For example, Facebook users from Malaysia will read updates on Malaysian offers, new arrivals and other local news. At a glance, Levi’s Pages seems like a local Facebook Page.

Many global brands such as McDonald’s and Coca-Cola maintain both global and local Facebook Pages. For instance, the global version of McDonald’s Page and the local ones like McDonald’s Malaysia and McDonald’s Singapore.

Levi’s adopts a consolidated approach, whereby it maintains only www.facebook.com/levis as its Facebook presence. No local Pages. To enable delivery of relevance contents, the company creates a globally consolidated platform to manage the Page. Local Levi’s teams access the platform to post updates and these updates are geo-tagged. On Facebook Page, it is set to display the tagged updates based on Fans’ locations (via IP-detection). I’m assuming such implementation requires customizations on Facebook end.

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Twitter’s Image Sharing Service, Yet Another Nail in Third-Party Services’ Coffin

upload picture on twitter

On June 01 2011, Twitter announced the release of “a feature to upload a photo and attach it to your Tweet right from Twitter.com.” The feature is finally available on my Twitter today.

Previously, users have to use third-party photo upload apps like Twitpic, Twitgoo, yfrog and many others. Now, users can directly upload image on Twitter.com interface. Images are hosted on Photobucket and appear as links – “pic.twitter.com/…”. The maximum size of each image is 3MB. Twitter will remove Exif data of the uploaded photo to address privacy concerns.

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Slosht Sex Up Nightlife by Deep Slashing Alcohol Prices

the hangover movie

Like other hundreds of group buying deals sites, Slosht offers attractive discounts for its customers. But unlike the other deals site, Slosht introduces group buying concept to nightlife experience. The group buying deal site negotiates deep discounts for alcoholic beverages with bars, nightclubs and alcoholic beverage companies by guaranteeing sales of X number of drinks for one specified night.

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Eat Angry Birds Mooncakes, Play Mid-Autumn Festival Theme Angry Birds Seasons

Angry Birds

At the just concluded ChinaJoy Expo 2011, Rovio Mobile Ltd. announced a slew of Angry Birds merchandises in China – namely, shoes, hat, bags and also, mooncakes (reported by a China-centric tech site M.I.C. Gadget). The Angry Birds creator will be using the mooncakes to celebrate the Chinese Mid-Autumn Festival (or Moon Festival) with Angry Birds fans in China. In addition, there will be a “Mid-Autumn Festival” theme edition on Angry Birds Season, which will be released in early September 2011 (Moon Festival falls on September 12th this year).

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TonTon Streaming Over 1.1 Million Video Hours A Month, now with 1.6 Million Registered Users

TonTon, the online video portal by Malaysia’s largest integrated media company, Media Prima Bhd, has been experiencing impressive growth since its launch on August 06 2010. Website traffic has tripled since January this year. Currently, there are over 1.6 million registered users and half of them are weekly active unique users, with daily return rate of 73%. In June 2011, there are 8.8 million page views on TonTon.

Another interesting stat is that the site has served over 1.1 million video hours in the last 30 days. That’s 300 terabytes of video contents! TonTon website had recorded its highest concurrent streams, at 4,300.

With such growth figures, it is little wonder Media Prima started to monetize its community by introducing Premium contents on TonTon end of last month. TonTon users can buy single episode or full season shows.

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