Facebook in Asia: Latest Stats on Total Users by Country [Quarter 3 2011]

facebook in asia

Facebook now has over 800 million users worldwide, with 168 million are from Asia. In Quarter 3 this year, Facebook added 16.8 million new users in Asia (compared to 19.5 million in Quarter 2 2011). So far this year, the social network has added some 56 million new users; it started the year with 111 million Asian users. Its latest quarter-on-quarter growth rate is 11%. However, the rate has been somewhat slowing since end of 2010 – from 24% in Quarter 4 2010 to 17% Q1’11 to 15% Q2’11 to 11% Q3’11.

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Friendster Growth Gaining Traction After Relaunch in Asia

friendster logo

The new Friendster was launched on June 28 this year, with a focus on delivering more Asia-centric gaming contents. At the same time, it aims to enable games publishers and developers to tap into the vibrant Asian gaming markets. As part of the relaunch, Friendster unveiled a new logo and moved its business operations from the U.S. to Asia (operates mainly from three Asian countries namely in the Philippines, Malaysia and Singapore).

Since the relaunch, the pioneering social network Friendster is showing positive signs of rejuvenation. So far, the social network has attracted over half a million new users and now includes over 40 premium games and hundreds of free-to-play games and applications. More interestingly, the relaunch has breathed life into its Monthly Active Users and Daily Active Users, which have increased by 50%, to date.

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Levi’s Facebook Page: Globalized Platform, Localized Updates

levis jeans logo

If you visit the Facebook Page of one of the world’s coolest brands, Levi’s, you’ll see only localized updates on its Wall. For example, Facebook users from Malaysia will read updates on Malaysian offers, new arrivals and other local news. At a glance, Levi’s Pages seems like a local Facebook Page.

Many global brands such as McDonald’s and Coca-Cola maintain both global and local Facebook Pages. For instance, the global version of McDonald’s Page and the local ones like McDonald’s Malaysia and McDonald’s Singapore.

Levi’s adopts a consolidated approach, whereby it maintains only www.facebook.com/levis as its Facebook presence. No local Pages. To enable delivery of relevance contents, the company creates a globally consolidated platform to manage the Page. Local Levi’s teams access the platform to post updates and these updates are geo-tagged. On Facebook Page, it is set to display the tagged updates based on Fans’ locations (via IP-detection). I’m assuming such implementation requires customizations on Facebook end.

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Twitter’s Image Sharing Service, Yet Another Nail in Third-Party Services’ Coffin

upload picture on twitter

On June 01 2011, Twitter announced the release of “a feature to upload a photo and attach it to your Tweet right from Twitter.com.” The feature is finally available on my Twitter today.

Previously, users have to use third-party photo upload apps like Twitpic, Twitgoo, yfrog and many others. Now, users can directly upload image on Twitter.com interface. Images are hosted on Photobucket and appear as links – “pic.twitter.com/…”. The maximum size of each image is 3MB. Twitter will remove Exif data of the uploaded photo to address privacy concerns.

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Trending topics making a comeback on new Twitter homepage

twitter

Twitter has just unveiled (again) a different homepage design. It is only on recently (April 08 2011, to be exact) that Twitter homepage design underwent a major revamp. This time around, Twitter introduces only a few minor changes:

  • Inclusion of What’s on Twitter right now, which highlight three current trending topics. Trending topics were featured prominently in the design layout introduced on July 29 2009. From March 30 2010 onwards, trending topics ceased to appear on Twitter homepage. (I’m wondering if the return of Executive Chairman / Product Lead Jack Dorsey has anything to do with this tweak.)
  • Suggested Users photo collage is gone.

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Pixable launches Photofeed social photo discovery app for iPhones

photofeed-logo

Pixable launches the iPhone version of its Photofeed app. Pixable first launched Photofeed web version (as Facebook app) in January 2011 and the iPad version in February 2011. To date, the Pixable Facebook app has over 300,000 monthly active users.

The Photofeed app is a useful companion for social photo browsing, designed for use with key social photo sites, namely Facebook Photos, Flickr and Instagram. Using proprietary WonderRank technology, Photofeed app aggregates, dynamically organizes and display photos by analyzing variables associated with your Facebook account. Inaki Berenguer, Co-founder and CEO of Pixable wrote: “PhotoFeed uses machine learning algorithms to display the most interesting and relevant photos to an individual user and also allows them to subscribe to notifications of their friends’ photo activity.” The app also display popular pictures from Flickr and Instagram.

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Latest Estimates for Facebook Users by Country – Asia (Quarter 1 2011)

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Facebook in AsiaSince March 2010, I’ve been monitoring the growth of Facebook users in Asia on GreyReview. In October 2010, I’ve found out that Facebook exceeds the 100 million users mark. At the start of year 2011, there was an estimated total of 111.9 million of Facebook users in Asia.

This is the latest edition of Facebook in Asia series. The followings are some interesting observations of Facebook growth in Asia in the first three months of 2011:

  • The latest estimated number of Facebook users in Asia: 131.3 million.
  • Total Facebook users grew by 17.3% in the Quarter 1 2011, which is slightly less than the 21.4% in the previous quarter (Quarter 4 2010).
  • Indonesia continues to lead with 35.2 million users. Second-placed India with 23 million, followed by Philippines (22.4 million), Malaysia (10.1 million) and Taiwan (9.1 million)
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The death of Twitter’s QuickBar

Twitter introduced the QuickBar in early March this year. In less than a month, Twitter announced the removal of QuickBar in the upcoming update of Twitter app today.

Quick Bar displays Promoted Tweets and trending topics. According to Twitter:

The QuickBar was originally conceived to help users discover what’s happening in the broader world beyond people they already follow. The bar was also seen as a potential means of in-app notifications for new mentions, DMs, and other important activity.

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I wonder what’s up with Plurk (yeah, that microblogging site with a timeline)

Plurk logo

Remember Plurk? During the heyday of the Fail Whale on Twitter, the microblogging service offered a much needed alternative. Plurk was founded in 2008 by Alvin Woon (Malaysian) and Amir Salihefendic (Danish) in Toronto, Canada. When it was launched, its timeline-style display of updates captured much attention. However, with the rapid ascendancy of Twitter in the past several years, Plurk seems to recede from the media limelight. Of course, some may still remember the fiasco back in 2009, where Plurk accused Microsoft China of “blatant theft of code, design, and UI elements.”

Plurk is still popular in Asia (especially East Asia). According to co-founder Woon, Plurk is now one of the high-traffic social networks in Asia. It has over 6 million registered users and the majority of them are from Asia – – Taiwan, Philippines, Indonesia, Hong Kong and Japan. Plurk, which runs predominantly on a Python, JavaScript and MySQL stack, has over 400,000 active users daily and 200,000 concurrent users at any give time of a day). These users generated millions of plurks each day.

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