Blogging Made Even Simpler by Posterous

The emergence of participative web is contributed by the simplification of user-generated contents generation. From YouTube to Flickr WordPress to Twitter, these services are constantly evolving toward new levels of simplicity and ubiquity. Posterous just launched its blogging platform that promises simplicity.

Posterous Front Page

Just Email Us

Similar to Tumblr and Pownce, Posterous provides a social ‘canvass’ for people to post their thoughts and media online. What differentiate Posterous apart is its post-via-email feature.

To start emailing contents to Posterous, users need to ‘register’ their email account(s) with Posterous. You can use multiple web-based emails or your corporate email to send your postings. After registration, just email your blog post to ‘[email protected]’. This simplicity is a breath of fresh air.

Posterous also offers commenting through email feature. Whenever someone comment your post, you will receive an email notification. To respond to the comment, just reply the email and you’re done!

You can also send attachments and Posterous will post them together with the email text. Formats accepted include .doc, .ppt, .pdf, .jpg, .gif, .png, .mps and also video links. If you attached multiple photos in your email post, Posterous will neatly organize the photos, as shown below:

Images Displayed at Posterous Page

Similar to other blogging sites, you can subscribe to other Posterous members’ pages. In “My Subscription”, you will see the contents and media posted by those you’ve subscribed to.

Each user has two pages, Posterous page and Profile page. All  postings appear in the Posterous page and Profile page displays the user’s brief bio, latest posts and subscribers list. As of now, there is no page theme option.

Sample Posterous Page

Simplicity as Core Capability

Everything at Posterous is based on the premise of simplicity, from its users registration process to blog posting. At Posterous, simplicity is its key competitive weapon and should become its core capability and brand identity. It is imperative for Posterous to quickly build its user base and let network effects take hold before its competitors start delivering similar offerings.

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Free and Awesome Tools to Sense and Respond

Sense-and-respond, a key organizational trait in today’s dynamic marketplace. To be an agile enterprise, it is imperative to install sensors to monitor the macro- and micro-pulses; macro being the industry and micro, the competitors.

With business activities migrating online, it is now possible for executives to feel the industry pulse and keep tab of their competitors’ activities using various freely available web applications. It is becoming easier for companies to compile market intelligence data and conduct competitive analysis. Rather than the conventional episodic capture of competitive information via market research, it is now possible for companies to build a steady flow information stream.

Forewarned is Forearmed. With better and up-to-date information, businesses can strategically position themselves in the marketplace, and continuously adjusting their business theories to sync with prevalent market realities. The followings are some of the free and highly useful sensing tools for executives to stay ahead of the competition (Note: Your competitors may already use these tools to monitor your company!).

Monitoring Conversations in Twitter-ville with…



  • Summize and Twitscoop are two search engine for Twitter messages (or tweets). Use these tools to follow what Twitter users are saying about your competitors (and your company).
  • Twitter, a microblogging site with over 2 million users (with 200,000 of them a week), composing over 3 million tweets a day! (TechCrunch, April 29 2008). It is a fantastic tool to boost your company customer-interactivity quotient.
  • Major corporations like SAP, Yahoo!, Disney, Mozilla, and Microsoft are using Twitter to interact with their customers. For more on Twitter-enabled customer service, read How to Get Customer Service via Twitter (ReadWriteWeb, Apr 10 2008).
  • An example case of Twittter’s usage: I wrote a post describing how the authors of Groundswell interact with me on Twitter, upon discovering my tweets related to their book (read the post here).

Monitoring Website Traffic Flow with…

Google Trends


Site Analytics


  • Google Trends, Quantcast, Compete, and Alexa provide website traffic monitoring services. These sites enable you to see the traffic patterns / volumes of your competitors’ websites. You can do a comparative analysis between yours and your competitors’ website traffic.
  • Of course, results differ among the providers, as each has its own measurement methodology. Nevertheless, these web traffic measurement tools can give you useful indications of your website, relative to your competitors.

Monitoring the Popularity of Feed Subscription with…

Feed Compare

  • FeedCompare is useful to compare feed subscribers base of different websites. Its Statistic Chart displays the total subscribers and its patterns over a time period; you can define a time period view – 1-month, 3-months, 6-months, 12-months and 24-months.
  • This tool is particularly useful for content-oriented website, where the number of subscribers (readers) correspond to the value of the website (in terms of advertisement revenue).

Monitoring Blogs and Social Contents with…

Technorati Watchlist


  • Technorati Watchlist monitors over 112 million blogs and over 250 million tag social media. You can request Technorati to monitor your competitors by creating a watchlist of your keywords or URLs (eg. your competitors’ company names and brands). Technorati compiles blog postings that carry the defined keywords or URLs.
  • Bloglines Saved Searches also enable you request to automatically search and deliver future articles that carries your desired keywords.

Monitoring Google Results with…

Google Alerts

  • Google Alerts send you an email alert, when there are new Google results of your choice of search query terms or topics.
  • It is an excellent complement to Technorati Watchlist and it mainly monitor your defined search terms in Google’s properties (web, news, videos, groups, blogs)

Extending your customer service with…

Get Satisfaction

  • GetSatisfaction offers a ‘context’ for consumers to air their comments / complaints and for companies to respond to them.
  • Anyone can submit queries, comments, complaints about any company and product. Other users can email the submitted entry and also send it directly to Twitter and Facebook. Anyone can also follow a particular entry, which is useful if one is interested to know the outcome of a particular issue.
  • Here, you can do a search and find out what your competitors’ customers are complaining about them.

This list is just a sample of online applications, which businesses can exploit to sense-and-respond to the marketplace dynamics. No doubt, there will be even more powerful online applications in near future that enable us to cost-effectively collect competitive information and make more informed decisions.

If you know of any tools which are useful for competitive analysis, appreciate if you can comment this post and add your suggestion.

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Brand Tags of Social Apps

Some interesting brand tags of interesting social apps:

  1. Tap the Collective Fluther, Questions and answers via social networking
  2. We’re here to help Mahalo, people-powered search engine
  3. The people you know. The places they go. Whrrl, location-based social-networking site
  4. Your Social Compass. Loopt, another location-based social-networking site
  5. The Location-based social network. Brightkite (self-explanatory brand tag)
  6. Tags that make sense Faviki, a social bookmarking site.
  7. Your Life, on the line Plurk, a nano-blogging site
  8. Read webpages later on your phone or anywhere Looplinks, a bookmarking site
  9. The social web browser Flock
  10. Share your inspiration ScrnShots, site for sharing screenshots
  11. Send stuff to your friends Pownce, converse & send links, files, events
  12. Funky ways to express yourself BeFunky, apps to create visual expressions
  13. What are you listening to? Blip, a Twitter for music
  14. Say it tool to post updates to multiple social networks and blogs at once
  15. Why surf alone when you can web together Slingpage, for sharing web page with friends and followers
  16. Get feedback on your project Backboard, a utility to get comments and feedbacks on your docs, etc.
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Butterfly Effect at Twitter

Alex Payne of Twitter explained its recent downtime episodes. According to him, Twitter was never designed as a messaging system, but more as content management system. Only the last year and a half, they tried to shift Titanic Twitter and this introduced uncertainty and complexity.

He continued:

Our direction going forward is to replace our existing system, component-by-component, with parts that are designed from the ground up to meet the requirements that have emerged as Twitter has grown. First and foremost amongst those requirements is stability. We’re planning for a gradual transition; our existing system will be maintained while new parts are built, and old parts swapped out for new as they’re completed. The alternative – scrapping everything for “the big rewrite” – is untenable, particularly given our small (but growing!) engineering and operations team.

The current dynamics of Twitter are, indeed, highly sensitive to its initial conditions. The exponential growth perturbations of the initial conditions coupled with the ebbs and flows of circumstances and time, which dictates its current unpredictability and complexity. Remind us of a wave of butterfly wings in Buenos Aires can cause thunderstorm in London.

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Tweats Mining: Summize Searches for Gold

Summize, a search utility for Twitter conversations, created an interesting way to monetize tweets. A user query keyword, for example, Web 2.0 or Facebook, and Summize will display the real-time Twitter conversations (or ‘tweets’) that include the queried term(s).

Summize has signed a deal with The Huffington Post (THP) and displayed its real-time Twitter conversations. The widget is displayed on every tag page of THP. For the tag page of McCain, for example (see below), the Summize widget display the latest conversation that ‘carry’ the word ‘McCain’.

The Twitter Ecosystem is still in search of sustainable business model. In terms of adoption, it’s pretty impressive. As of March 2008, there’s a total of 3 million users with 200,000 active users per week and 3 million messages per day (Source: TechCrunch April 29 2008).

As in the case for many web start-ups, It’s launch first, then figure out the revenue model. Summize’s link-up with THP is the first (definitely, not the last) interesting effort to monetize the Twitter conversations.

The Twitter Ecosystem is in a state-of-flux. It has the critical level of user base with dynamicism and vibrancy to ignite the network effect. Now, it’s time to figure out the missing part, which is to figure out right models to sustain the Ecosystem.

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From PDA to MPA

On 20th May 2008, Rearden Commerce launched its Mobile Personal Assistant (MPA), the concierge for on-to-go executives. Users can use it to manage travel itineraries, track weathers, provide status & alerts, and more. This is an extension of the company’s web-based personal digital concierge, which enables user to plan their travels, make restaurants reservation, ship packages, web conferencing, event ticketing, and more. Equally noteworthy is that on 6th May 2008, Rearden managed to secure $100 million fresh funding from investors include JP Morgan and American Express to extend and expand the reach of its web-based personal assistant.

The Palm’s Personal Digital Assistant (PDA) offers unstructured utilities to users. An open platform with vast array of apps for users to choose, apps ranging from games to productivity. MPA of Rearden Commerce build a context for a delivery of structured utilities for work and personal life. For PDA, it’s let a thousand flowers bloom, whereas MPA, it’s let’s tame the chaos.

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