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	<title>GreyReview &#187; airasia</title>
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		<title>AirAsia the First Airline with 100,000 Fans on Facebook; Southwest Will Be the First with 1,000,000 Fans</title>
		<link>http://www.greyreview.com/2009/12/21/airasia-the-first-airline-with-100000-fans-on-facebook-southwest-will-be-the-first-with-1000000-fans/</link>
		<comments>http://www.greyreview.com/2009/12/21/airasia-the-first-airline-with-100000-fans-on-facebook-southwest-will-be-the-first-with-1000000-fans/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 02:30:48 +0000</pubDate>
		<dc:creator>Yung-Hui Lim</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[airasia]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook page]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[southwest airlines]]></category>

		<guid isPermaLink="false">http://www.greyreview.com/?p=5226</guid>
		<description><![CDATA[On the morning of December 9 2009, AirAsia became the first airline in the world with 100,000 fans on Facebook. This makes the award-winning airline the most popular Malaysian brand on Facebook; also, one of the top Asian brands, in terms of Facebook fans. The airline with less than 50,000 fans in August this year. [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.greyreview.com/wp-content/upload/airasia_plane.jpg" alt="" title="AirAsia plane" width="300" height="156" style="float: left; margin: 6px;" />On the morning of December 9 2009, AirAsia became the first airline in the world with 100,000 fans on Facebook. This makes the award-winning airline the most popular Malaysian brand on Facebook; also, one of the top Asian brands, in terms of Facebook fans. The airline with less than 50,000 fans in August this year. In 4 months or so, the airline organically grew its fan base and surpassed the 100,000 mark. However, within a day, the 100,000 mark is surpassed by US-based Southwest Airlines.</p>
<p style="text-align: center;"><strong>Fans Growth of AirAsia Facebook Fan</strong></p>
<p style="text-align: center;"><a href="http://www.greyreview.com/wp-content/upload/Fans-Trend.jpg"><img class="size-full wp-image-5227 aligncenter" title="Fans Trend of AirAsia Facebook Page" src="http://www.greyreview.com/wp-content/upload/Fans-Trend.jpg" alt="" width="498" height="263" /></a></p>
<p><span id="more-5226"></span><br />
On December 8, 2009, Southwest started its <em>Fans Fly Free</em> campaign. With less than 100,000 fans beginning of December, Southwest is currently galloping ahead and fast approaching 600,000 fans. That&#8217;s half a million new fans in about 2 weeks! Not bad for sweepstakes that offer only 100 pairs of roundtrip air tickets. With the sweepstakes ending December 31 2009, Southwest will possibly breach the 1 million mark before New Year 2010. What do you think?</p>
<p style="text-align: center;"><strong>Southwest&#8217;s Campaign on Facebook</strong></p>
<p style="text-align: center;"><a href="http://www.greyreview.com/wp-content/upload/southwest_facebook_1.jpg"><img class="size-full wp-image-5231 aligncenter" title="Southwest Airlines's Facebook campaign" src="http://www.greyreview.com/wp-content/upload/southwest_facebook_1.jpg" alt="" width="400" height="298" /></a></p>
<p>Anyway, here a rundown of the top 5 most popular pages by Airlines on Facebook (as of December 20, 2009):</p>
<ol>
<li>Southwest Airlines &#8211; 584,219 fans</li>
<li>AirAsia &#8211; 109,496</li>
<li>JetBlue Airways &#8211; 98,922</li>
<li>Royal Caribbean International &#8211; 89,548</li>
<li>Onur Air &#8211; 80,203</li>
</ol>
<p><em>(Source: <a href="http://www.insidefacebook.com/">Inside Facebook</a>)</em></p>
<div style='display:none' id="post-refEl-5226"></div><p><a href="http://www.greyreview.com/2009/12/21/airasia-the-first-airline-with-100000-fans-on-facebook-southwest-will-be-the-first-with-1000000-fans/" rel="bookmark">AirAsia the First Airline with 100,000 Fans on Facebook; Southwest Will Be the First with 1,000,000 Fans</a> originally appeared on <a href="http://www.greyreview.com">GreyReview</a> on December 21, 2009.</p>
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