Hong Kong Startup AfterShip Launches E-Commerce Shipments Tracker

From The Diary Of DEMO Asia 2012
The online world is awash in a deluge of information. We are seeing emergence of more creative, innovative ways to mix and mash the information to create value propositions for users.

A Hong Kong startup, AfterShip, just launched a new web service that aggregates and repurposes packages delivery status data to create compelling value for both e-commerce merchants and buyers. The service is capable of automatically detecting shipment numbers of over 40 couriers worldwide and provides online merchants a consolidated view of delivery status of all their packages – in-transit, delivered or delayed. It also provides shipping insights for online merchants to analyze their shipping historical records. Online merchants can also send out customized delivery status notification messages to customers through SMS, e-mail or Twitter. With this, merchants can reduce customers’ questions about delivery status. For customers, they no longer need to deal with tracking numbers and track packages on their own, as they are automatically notified on the latest delivery status of their packages.

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Rise and Fall of the World Wide Web(Words)

Since its birth on August 06 1991, the World Wide Web has spawned numerous words and concepts. Its 17 years of existence probably can be arbitrarily divided into two epochs; the first (circa 1991 to 2000) is broadly dominated by e-commerce and the current one (c. 2001 to present) by social networking. Here are some of the popularly used terms and concepts used in both epochs, so far:

Inventory of Web(Words)

1991 – 2000 2001 – present
Concepts dot-com
business-to-business (B2B)
business-to-consumer (B2C)
B2B exchange
vortal (vertical portal)
virtual community
virtual organization
digital economy
new economy
internet relay chat (IRC)
instant messaging
information superhighway
open source
killer app
mass customization
electronic cash (e-cash)
electronic data interchange (EDI)
electronic funds transfer (EFT)
electronic mall
web 2.0
enterprise 2.0
social networking
tag (metadata) / geotagging
semantic web
location-based service
real-time streaming
user-generated content
cloud computing
social computing
grid computing
mobile internet
really simple syndication (RSS)
application programming
interfaces (APIs)
social media
social ads
perpetual beta
virtual world
massively multiplayer online
role-playing games (mmorpgs)
distributed computing
Dominant Meme e-commerce social networking
Superstars Netscape, Yahoo!, Amazon.com, eBay, Geocities, Hotmail, AltaVista, Priceline, Enron, Webvan, AOL, CDNow, Paypal, Napster, Pets.com, eTrade, Hotbot, FreeMarkets, Excite Google, Facebook, Flickr, YouTube, MySpace, Friendster, Digg, Wikipedia, Twitter, LinkedIn, Last.fm, Skype, Delicious, Friendfeed, Second Life

From Google News Archive, we can see the popularity of both ‘e-commerce’ and ‘social networking’ over the years.

Timeline for “E-Commerce”, 1991 to 2008

Timeline for “Social Networking”, 1991 to 2008

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Elevyn Empowering Fringe Communities

Elevyn Elevyn is a social purpose e-commerce platform. Developed by Mike Tee and Devan Singaram, Elevyn aspires to assist marginalized communities to improve their economic well-being by (a) encouraging and enabling them to trade online with socially conscious consumers from across the world and (b) a more effective means to raise money for social causes.

This venture is probably what Bill Drayton described as social entrepreneurship, which involves a combination of pragmatic and results-oriented methods of a business entrepreneur with the goals of a social reformer.

Social Economy on Elevyn

Anyone can signup for free at Elevyn. Members can support / suggest a cause and setup an online shop. Preferably, the online shop sells products made by the community artisans and the community members manage the online shop, from creating product catalog to product packing to delivery to customers.

Every online shop on Evelyn is also encouraged to must support a Cause. A portion of every sales made through the online store will fund the Cause. After each completed transaction, a buyer will automatically see how is channeled to the Cause.

An example, “raise $200 to buy books for kindergarten.” Evelyn takes 5% for each sales and also 10 cents for each item listed on its online product catalogue. Another 5% goes to PayPal with the remaining 85% will be collected by the seller. Once the fund reaches the target $200, Evelyn will send it to field coordinator to fulfill the Cause (which is, purchase books for the kindergarten).

Online Shop at Evelyn

Besides purchasing products, a member can also contribute by (a) joining the cause, (b) making a donation and (c) raising awareness of the cause by embedding widget on website.

Based in Kuala Lumpur, Malaysia, Elevyn took 8 months to develop its front-end interface; it was launched on November 11 2008. The company is currently developing backend analytic engine that is able to calculate optimum selling price for each country, by aggregating prices on its platform.

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