EzyPzy (pronounced as “eezy-peezy”) is a web utility for managing information delivery cycle, from contacts management to sending out of text messages and emails to target audience.

Founded by Aaron Gill in 2006, the MSC Malaysia status start-up can easily passed off as yet another business contacts repository service, as offered by players like Plaxo, LinkedIn and Xing. Although its contacts management comes with nice features like highly customizable Contact Form and flexible tagging, it acts more like a complementary function to its web/mobile information delivery.

Information Push and Pull

EzyPzy’s Listings offers information-on-demand (information pull) facility. Here’s how it works. Create a Listing from EzyPzy’s web, Ajaxy interface. Each Listing is assigned an Ezykode.

For example, an Ezykode for a restaurant can be “Daily Specials.” The Ezykode is promoted on the restaurant’s promotional materials and those interested to find out more about the daily promotions can text message “EZY Daily Specials” to 36881. The restaurant owner can choose either to send out text-based (SMS) promotion information or pictures (MMS) to the requester. The mobile number of the requester will be automatically entered into the restaurant’s contacts list on EzyPzy.

This information pull service by EzyPzy can adapt to many settings, be it selling of real estate and automobile and also sending daily updates to conference participants.

EzyPzy Dashboard

Users can also create Campaign, which involves sending emails and/or text messages to predefined contacts/leads (information push).

The EzyPzy Menu

EzyPay charges service ‘subscription’ fee, per-month basis. Fee ranging from RM0 to RM300, depending on the size of contacts repository and number of Listings (see Table below). At any time, a user can easily upgrade (and downgrade) their usage plan.

The Pricing Plan

On top of the ‘subscription’ fee, EzyPzy also charges its customers a standard rate of RM0.15 per SMS and RM0.30 per MMS for text messages sent out from EzyPzy system.

From Features to Solution

According to Founder and CEO Aaron Gill, EzyPzy was originally conceptualized as a tool to assist real estate agents to manage their property listings online and push information to their potential leads via mobile phones. As development progressed, the application organically grew and became an integrated information delivery solution.

EzyPzy continues to grow by adding layer upon layer of features and capabilities, in order to differentiate itself in the marketplace. In coming months, the company will introduce new features and functionalities:

• Embeddable customizable contact form, which can be embedded on any website; contact details entered into the form are automatically stored to EzyPzy contacts repository,
• Automated contact details capture of scanned name cards, and
• Scheduler for its email and SMS Campaign.

Launched in May 21 2008 during the World IT Congress in Kuala Lumpur, EzyPzy has over 150 clients storing over 12,000 contact records. The company is one of the first five recipients of the MSC Malaysia’s Technopreneur Pre-Seed Fund.  EzyPzy has been used in two major events in Malaysia, namely the Monsoon Cup and Miss Malaysia Indian Global Pageant. Besides Malaysia, the company has started offering its service in Singapore.

Information Pull / Push Made Easy by EzyPzy originally appeared on GreyReview on November 27, 2008.

Six recipients of MSC Malaysia’s Technopreneur Pre-Seed Fund Programme were paraded by Roslan Bakri Zakaria of Multimedia Development Corporation (MDeC) during Startup Camp KL yesterday. The six Pre-Seed’ed projects:

• Elevyn, web-based platform that connects community-based sellers to a socially-conscious market
• EzyPzy, contact management, information repository and information distribution web application
• Urekalabs, creator of videoAD and roo.my
• Thisisbinding.com, print, photocopy and bind your work
• TeDDology, social network for Malaysia’s technopreneurs
• SocialWalk, social network that revolves around events

Budding Ventures

Devan Singaram (Elevyn), Kenneth Kiffer Fong (EzyPzy), Roni Shah Mustapha (Urekalabs), Hakim Albasrawy (Thisisbinding), Asyraf Abdul Rahman (TeDDology) and Tham Keng Yew (SocialWalk), together with Roslan Bakri Zakaria, shared their experiences applying for the Pre-Seed Fund and also their start-up adventures. 

For those interested, some key considerations when applying for the Fund:

1. All you need is an idea (with some elements of IT, of course). 
2. The “Application Form” is important (and probably the most time-consuming).
3. Have a right revenue model (e.g. target market and how you plan to get to that market)
4. Research on your competitors
5. Technology innovation
6. Business innovation
7. Present your ideas, concisely
8. Time and pace yourself during presentation
9. Reference – letter of support is helpful
10. Know your facts related your business ideas

Budding Ventures Showcased at Startup Camp KL ’08 originally appeared on GreyReview on November 23, 2008.