The Problem with IKEA Malaysia Facebook Page

ikea it's time to celebrate facebook app

This is a pretty meager matter but it can be quite annoying if you start to mull over it.

IKEA Malaysia is celebrating Chrismas on Facebook with its “It’s Time to Celebrate” app. The app is accessible via its Facebook Page. The following illustrates how IKEA currently setup its Facebook Page to welcome new fans (specifically, those who haven’t Like the Page yet):

Step 1: A new fan goes to www.facebook.com/IkeaMalaysia.

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Levi’s Facebook Page: Globalized Platform, Localized Updates

levis jeans logo

If you visit the Facebook Page of one of the world’s coolest brands, Levi’s, you’ll see only localized updates on its Wall. For example, Facebook users from Malaysia will read updates on Malaysian offers, new arrivals and other local news. At a glance, Levi’s Pages seems like a local Facebook Page.

Many global brands such as McDonald’s and Coca-Cola maintain both global and local Facebook Pages. For instance, the global version of McDonald’s Page and the local ones like McDonald’s Malaysia and McDonald’s Singapore.

Levi’s adopts a consolidated approach, whereby it maintains only www.facebook.com/levis as its Facebook presence. No local Pages. To enable delivery of relevance contents, the company creates a globally consolidated platform to manage the Page. Local Levi’s teams access the platform to post updates and these updates are geo-tagged. On Facebook Page, it is set to display the tagged updates based on Fans’ locations (via IP-detection). I’m assuming such implementation requires customizations on Facebook end.

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The Most Liked Asian Airline on Facebook, Surpasses 1 Million Fans mark

airasia plane

Asia’s largest low-cost airline AirAsia has recently surpassed the 1 million fans mark on Facebook. Globally, AirAsia is one of the world’s most famous airline brands on Facebook; it is only second to Southwest Airline, in terms of total fans. The US largest airline hit 1 million fans in December last year and today, its Facebook Page with over 1.4 million fans. Here are the Likes tally of some other airlines:

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Expecting Kung Fu moves from Tourism Malaysia’s RM1.8 million social media play

cuti-cuti

Malaysian Ministry of Tourism has just (soft) launched its Cuti-Cuti 1Malaysia Facebook Page. It also announced its online dance contest on Facebook, called Citrawarna 1Malaysia. The online game is mainly used to grow fan base, in preparation to the official launch of the Facebook Page in June 2011.

The Tourism Malaysia Page is (probably) still in beta and if I may suggest some areas for enhancements:

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AirAsia the First Airline with 100,000 Fans on Facebook; Southwest Will Be the First with 1,000,000 Fans

On the morning of December 9 2009, AirAsia became the first airline in the world with 100,000 fans on Facebook. This makes the award-winning airline the most popular Malaysian brand on Facebook; also, one of the top Asian brands, in terms of Facebook fans. The airline with less than 50,000 fans in August this year. In 4 months or so, the airline organically grew its fan base and surpassed the 100,000 mark. However, within a day, the 100,000 mark is surpassed by US-based Southwest Airlines.

Fans Growth of AirAsia Facebook Fan

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