Bold 4G Marketing by YTL: Did Lucas say Yes too?

If you were walking along the Bukit Bintang (Kuala Lumpur) area last weekend, you may have bumped into a group of Stormtroopers (or Yes Troopers), the faceless grunts made popular by the Star Wars original trilogy, patrolling the said area giving out flyers promoting yes, the latest 4G broadband service in the Malaysia. These stormtroopers, with a big “yes” emblazoned on their armor, is part of a marketing campaign adopted by the 4G operator to generate a lot of interest for the brand and its upcoming mobile service that is slated to be launched on November 19, 2010.’s flagship store will be located at Lot 10, which explains why the stormtroopers are concentrated in the Bukit Bintang area.

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tab tab Opera Mini: how many is too many on iPhone?

The newly released Opera Mini offers an alternative web browser for iPhone users. Until the roll-out of iPhone 4.0, tabbed browsing is probably the closest thing to multi-tasking experience on the iPhone. Opera’s tabbed browsing offers a tad different experience, compared to Safari browser. Safari adopts a zoom-out-flip-select-zoom-in approach whereas Opera Mini offers, well, tabs.

On Safari browser, the maximum number of tabs open at once is 8. For Opera Mini iPhone app, the maximum total tabs I managed to open is 38. Maybe that’s the maximum tabs, set by Opera. Maybe, it’s because with more tabs, the add-tab section becomes narrower until it becomes the untouchable zone.

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Mobile Social Networking with Pacmee

Pacmee is a mobile-variant of social networking, which enables mobile users to send Twitter-like messages, or shoutouts, via their mobile phones. Users sign up and send shoutouts via SMS (using shortcode). Each shoutout will be sent to all the followers of a user via SMS and also posted on its website ( and mobile site ( and also its My Shoutout widgets.

The widgets can be embedded on Friendster, Tagged, Blogger,,, Multiply, Profileheaven, Yahoo! 360, hi5, Yahoo! Geocities, eBay, Wretch, Windows Live,, Blog Drive, Diaryland, Piczo, LiveJournal, Tripod, TypePad and Freewebs. Its Public Timeline is available on its website,

Users send shoutouts via SMS (with shortcode 22700) and will be charged RM1 for every 20 shoutouts on top of standard SMS request fee of RM0.05 for each SMS. In addition, there is a charge of RM1.00 every month and a user get to receive 50 shoutouts from the people they are following, at no charge. Currently, it is only available to Maxis (postpaid and Hotlink) subscribers.

Pacmee adopts (almost) fully the concept of Twitter, from the functionality perspective. Twitter positioned as utility for micro-blogging; Pacmee is yet another SMS-based service. It focuses on mobile phone users (in Malaysia).

Twitter also offers its users to send their tweets (messages) via their mobile phones (yes, even in Malaysia). A quick check on Twitter, there are about 27,080 Malaysian users; not sure about the number of Pacmee subscribers. There’s a total of 20+ million mobile phone subscribers in Malaysia.

For Twitter, it’s about growing its community first and worry about monetizing it later. Pacmee is monetizing its sms-based life-streaming from Day 1.

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