Friendster Growth Gaining Traction After Relaunch in Asia

friendster logo

The new Friendster was launched on June 28 this year, with a focus on delivering more Asia-centric gaming contents. At the same time, it aims to enable games publishers and developers to tap into the vibrant Asian gaming markets. As part of the relaunch, Friendster unveiled a new logo and moved its business operations from the U.S. to Asia (operates mainly from three Asian countries namely in the Philippines, Malaysia and Singapore).

Since the relaunch, the pioneering social network Friendster is showing positive signs of rejuvenation. So far, the social network has attracted over half a million new users and now includes over 40 premium games and hundreds of free-to-play games and applications. More interestingly, the relaunch has breathed life into its Monthly Active Users and Daily Active Users, which have increased by 50%, to date.

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Levi’s Facebook Page: Globalized Platform, Localized Updates

levis jeans logo

If you visit the Facebook Page of one of the world’s coolest brands, Levi’s, you’ll see only localized updates on its Wall. For example, Facebook users from Malaysia will read updates on Malaysian offers, new arrivals and other local news. At a glance, Levi’s Pages seems like a local Facebook Page.

Many global brands such as McDonald’s and Coca-Cola maintain both global and local Facebook Pages. For instance, the global version of McDonald’s Page and the local ones like McDonald’s Malaysia and McDonald’s Singapore.

Levi’s adopts a consolidated approach, whereby it maintains only as its Facebook presence. No local Pages. To enable delivery of relevance contents, the company creates a globally consolidated platform to manage the Page. Local Levi’s teams access the platform to post updates and these updates are geo-tagged. On Facebook Page, it is set to display the tagged updates based on Fans’ locations (via IP-detection). I’m assuming such implementation requires customizations on Facebook end.

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Twitter’s Image Sharing Service, Yet Another Nail in Third-Party Services’ Coffin

upload picture on twitter

On June 01 2011, Twitter announced the release of “a feature to upload a photo and attach it to your Tweet right from” The feature is finally available on my Twitter today.

Previously, users have to use third-party photo upload apps like Twitpic, Twitgoo, yfrog and many others. Now, users can directly upload image on interface. Images are hosted on Photobucket and appear as links – “…”. The maximum size of each image is 3MB. Twitter will remove Exif data of the uploaded photo to address privacy concerns.

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Google+ in Asia: More than 500,000 Users and India Goes Google+ Crazy

google plus

In just two weeks, the scorching hot new social network Google+ has surpassed the 10 million users mark. The milestone was mentioned by Google CEO Larry Page during an earnings call on July 14 2011. These 10 million users are sharing / receiving 1 billion stuff per day on Google+.

Roughly 90% of Google+ users are from outside the US. In the Asia region, the percentage of global Google+ population is around 6%.

  1. Google+ has now more than 500,000 users in Asia.
  2. Google’s other social network Orkut used to attract the Indian population in large numbers. Now, the Internet users in India are crazy about Google+. They constitutes more than half of the Google+ users in Asia. Globally, India comes in second after the US, in terms of total users. It is worth to note that India is also fast embracing Facebook. In this latest report, India registered 28% growth rate in Quarter 2 2011 and currently behind Indonesia, in term of total Facebook users.
  3. About 78% of Asian Google+ users come from the top 5 countries – India, China, Taiwan, Indonesia, Japan.
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The Most Liked Asian Airline on Facebook, Surpasses 1 Million Fans mark

airasia plane

Asia’s largest low-cost airline AirAsia has recently surpassed the 1 million fans mark on Facebook. Globally, AirAsia is one of the world’s most famous airline brands on Facebook; it is only second to Southwest Airline, in terms of total fans. The US largest airline hit 1 million fans in December last year and today, its Facebook Page with over 1.4 million fans. Here are the Likes tally of some other airlines:

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Twitter may soon introduce a Shorten button

Twitter continues to pack its web interface with features. Now, it seems the microblogging site may soon introduce a Shorten button, to be located next to the Tweet button. Shorten is a URL shortener. Enter a URL and click the Shorten button to convert long URL into a shorter link (yes,

The button is gone now; it only appeared for a few minutes and quite surely an accidental exposure. (And unfortunately, I didn’t manage to screenshot it.)

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Expecting Kung Fu moves from Tourism Malaysia’s RM1.8 million social media play


Malaysian Ministry of Tourism has just (soft) launched its Cuti-Cuti 1Malaysia Facebook Page. It also announced its online dance contest on Facebook, called Citrawarna 1Malaysia. The online game is mainly used to grow fan base, in preparation to the official launch of the Facebook Page in June 2011.

The Tourism Malaysia Page is (probably) still in beta and if I may suggest some areas for enhancements:

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Facebook’s strategy for global domination: Shame Google

Social networking giant Facebook was caught playing dirty. It is revealed by Don Lyons that Facebook have engaged top PR firm, Burson-Marsteller, to plant negative news about Google. Facebook confirmed this and stated the following reasons for the engagement:

First, because it believes Google is doing some things in social networking that raise privacy concerns; second, and perhaps more important, because Facebook resents Google’s attempts to use Facebook data in its own social-networking service.

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Trending topics making a comeback on new Twitter homepage


Twitter has just unveiled (again) a different homepage design. It is only on recently (April 08 2011, to be exact) that Twitter homepage design underwent a major revamp. This time around, Twitter introduces only a few minor changes:

  • Inclusion of What’s on Twitter right now, which highlight three current trending topics. Trending topics were featured prominently in the design layout introduced on July 29 2009. From March 30 2010 onwards, trending topics ceased to appear on Twitter homepage. (I’m wondering if the return of Executive Chairman / Product Lead Jack Dorsey has anything to do with this tweak.)
  • Suggested Users photo collage is gone.

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