Path remains my constant favorite iPhone app since its launch in November 2010. The ‘personal network’ app differentiates itself by limiting each user to share updates, or moments, with only 50 friends and family (later increased to 150). A year after the launch, Path 2.0 was unveiled with a massively revamped interface and an enhanced set of features. The new iteration won well-deserved raves, particularly for its über-cool interface design. Its daily active users went 10,000 to 300,000 in just two and a half weeks!
Ben Silbermann started working on Pinterest in 2009. The social curation site entered into open beta mode in March 2010 and began to gain traction in the second half of 2011. As of January 2012, there are over 10 million monthly Pinterest users.
Pinterest usage was dismally low for more than a year (by the end of 2010, it has only 10,000 users). I think many “experts” then would’ve adviced Silbermann to scrap the project or morph it into something else. Silbermann and his team didn’t waver and remain resilient. As Silbermann put it, “We just felt like if everyday we were getting a little closer to something that we would be really proud of, we would never regret the time we’d invested.”
These days, everybody loves Path. Tech connoisseurs and casual users alike have given the latest Path mostly positive reviews. Path 2 is definitely one of the most beautiful apps of 2011!
A little more than a year ago, Path was quite a different app. Path, which is founded by Dave Morin, ex-Facebook executive (co-inventor of Platform and Connect on Facebook) and Shawn Fanning (creator of Napster), differentiated itself from the prevailing conception of social networks by being ultra private. Today, Path is a marvelously designed app encapsulating the symbiosis of personal-public (with personal being the default). Path is one of the first high-profile apps that address privacy within the social networking context. Now, let’s look at some of the key moments of Path product evolution.
Facebook is looking a Software Engineer (Products), a full-time position for its Malaysian office. Details below:
Facebook now has over 800 million users worldwide, with 168 million are from Asia. In Quarter 3 this year, Facebook added 16.8 million new users in Asia (compared to 19.5 million in Quarter 2 2011). So far this year, the social network has added some 56 million new users; it started the year with 111 million Asian users. Its latest quarter-on-quarter growth rate is 11%. However, the rate has been somewhat slowing since end of 2010 – from 24% in Quarter 4 2010 to 17% Q1’11 to 15% Q2’11 to 11% Q3’11.
The new Friendster was launched on June 28 this year, with a focus on delivering more Asia-centric gaming contents. At the same time, it aims to enable games publishers and developers to tap into the vibrant Asian gaming markets. As part of the relaunch, Friendster unveiled a new logo and moved its business operations from the U.S. to Asia (operates mainly from three Asian countries namely in the Philippines, Malaysia and Singapore).
Since the relaunch, the pioneering social network Friendster is showing positive signs of rejuvenation. So far, the social network has attracted over half a million new users and now includes over 40 premium games and hundreds of free-to-play games and applications. More interestingly, the relaunch has breathed life into its Monthly Active Users and Daily Active Users, which have increased by 50%, to date.
If you visit the Facebook Page of one of the world’s coolest brands, Levi’s, you’ll see only localized updates on its Wall. For example, Facebook users from Malaysia will read updates on Malaysian offers, new arrivals and other local news. At a glance, Levi’s Pages seems like a local Facebook Page.
Many global brands such as McDonald’s and Coca-Cola maintain both global and local Facebook Pages. For instance, the global version of McDonald’s Page and the local ones like McDonald’s Malaysia and McDonald’s Singapore.
Levi’s adopts a consolidated approach, whereby it maintains only www.facebook.com/levis as its Facebook presence. No local Pages. To enable delivery of relevance contents, the company creates a globally consolidated platform to manage the Page. Local Levi’s teams access the platform to post updates and these updates are geo-tagged. On Facebook Page, it is set to display the tagged updates based on Fans’ locations (via IP-detection). I’m assuming such implementation requires customizations on Facebook end.
On June 01 2011, Twitter announced the release of “a feature to upload a photo and attach it to your Tweet right from Twitter.com.” The feature is finally available on my Twitter today.
Previously, users have to use third-party photo upload apps like Twitpic, Twitgoo, yfrog and many others. Now, users can directly upload image on Twitter.com interface. Images are hosted on Photobucket and appear as links – “pic.twitter.com/…”. The maximum size of each image is 3MB. Twitter will remove Exif data of the uploaded photo to address privacy concerns.
In just two weeks, the scorching hot new social network Google+ has surpassed the 10 million users mark. The milestone was mentioned by Google CEO Larry Page during an earnings call on July 14 2011. These 10 million users are sharing / receiving 1 billion stuff per day on Google+.
Roughly 90% of Google+ users are from outside the US. In the Asia region, the percentage of global Google+ population is around 6%.
- Google+ has now more than 500,000 users in Asia.
- Google’s other social network Orkut used to attract the Indian population in large numbers. Now, the Internet users in India are crazy about Google+. They constitutes more than half of the Google+ users in Asia. Globally, India comes in second after the US, in terms of total users. It is worth to note that India is also fast embracing Facebook. In this latest report, India registered 28% growth rate in Quarter 2 2011 and currently behind Indonesia, in term of total Facebook users.
- About 78% of Asian Google+ users come from the top 5 countries – India, China, Taiwan, Indonesia, Japan.
Asia’s largest low-cost airline AirAsia has recently surpassed the 1 million fans mark on Facebook. Globally, AirAsia is one of the world’s most famous airline brands on Facebook; it is only second to Southwest Airline, in terms of total fans. The US largest airline hit 1 million fans in December last year and today, its Facebook Page with over 1.4 million fans. Here are the Likes tally of some other airlines:
Earlier, I accessed my Facebook Wall and to my amusement, a clean slate greeted me. My Photos have disappeared too.
Empty Facebook Wall