At Chirp, Twitter revealed its total registered users – 105,779,710. With this ‘official’ figure, let’s take another stab at estimating total Twitter users in Asia. This is a revised estimates to the previous posting, Twitter in Asia, by Country. The estimates now is based on the ‘official’ total registered Twitter users and Twitter population’s percentage breakdown, by country (source: Sysomos).
During Chirp, co-founder @ also revealed that 75% of Twitter traffic comes from outside Twitter.com. So, Fred Wilson’s argument that “Twitter ecosystem is about 3x Twitter.com” seems to apply. However, comScore’s estimate of 60 million unique visitors at Twitter.com may be way off! The use of the 60-million figure in my previous estimates resulted in inflated estimates of Twitter population in Asia.
Twitter posted an interesting stat today. In 2007, there are 5000 tweets per day (TPD). From the graph below, we can see a sharp increase in the second half of last year and TPD reached 35 million tweets by end 2009. Today, the figure is 50 million – or 600 tweets per second! Twitter users growth maybe slowing, but existing users are tweeting more than ever. ¶ @zhiQ
This morning, Twitter Local Trends is activated on my Twitter profile. Twitter officially roll-out the feature to limited users on January 22 2010. By now, the feature is already available to most users. Users can choose to set Trending, by Country or City. Unfortunately, none from Asia. For now, only 6 countries are available for selection – US, UK, Mexico, Brazil, Ireland, Canada. There’s a total of 15 cities, all US cities except two (Sao Paulo and London).
Local Trends is a natural evolution for the Twitter’s Geotagging, which “attach a longitude and latitude to all of your tweets” and was released in August 2009. Prior to Twitter’s geotag APIs, there’s already an application (one of a handful) called TwitterLocal that filter tweets by location, by “caching all tweets with valid location.” Now, Twitter goes meta with Trending topics for each location.
According to Sycomos latest report on Twitter, Asian countries constitutes about 7.74% of the Twitter unique users worldwide. Indonesia topped with 2.34% of unique users, followed by Japan (1.47) and India (0.97). On a global perspective, more than half of Twitter unique users (56.59%) are located in the US and followed by UK (8.09), Brazil (6.73), Canada (4.36) and Australia (2.63). This is based on analysis of active 13 million unique users, between Oct 16 2009 and Dec 16 2009.
comScore reported the total global unique users of Twitter.com has reached 60 million. However, Fred Wilson argued that “Twitter ecosystem is about 3x Twitter.com.” Twitter ecosystem refers to all interactions with Twitter APIs, via the plethora of third-party Twitter apps i.e. Tweetdeck, bit.ly, Facebook, iPhone apps, etc.
According to the latest Digital Brand Index (DBI) by Edelman and Brandtology, Twitter overtook Low Yat Forum as the Malaysia’s buzziest channel (in terms of brand mentions). In the Top 10 list of Buzziest Channel in Malaysia, Malaysia’s leading social network, Facebook, is no where in sight. On methodology, the survey states it “monitors key brands.. across a list of popular online channels.” With 350 million population worldwide, Facebook is undeniably one of today’s most “popular online channels.” The absence of Facebook in the Top 10 – it’s either not covered in the DBI survey or it implies Facebook users in Malaysia converse less about brands compared to Twitter’s users. If it’s the latter, is Facebook a viable media for brands in Malaysia?
Here’s some of observations about the use of social media (and as shortcut, social media is myopically defined as Twitter and Facebook):
- Twitter, a water cooler chat. Facebook Page, a community canvass. On Twitter, people want to interact with you e.g. complaints and ideas for product improvements. Unless you are a news organization like CNN and The Economist or a celebrity like @Alyssa_Milano, @The_Real_Shaq and @BritneySpears, it’s hard to get away with just tweet-casting without being called inept user of social media. On Facebook, your community want to interact with you AND among themselves. So, it’s relatively easier to get away by not interacting with your fans. Facebook Page can be used by fans as a community wall, for public display of affection towards a brand. In essence, it provides user-created online context for fans to connect with one another, share thoughts and propagating the allure of the brand.
- Social media is interactive. So, be inventive. Toys r’ Us uses its Facebook Page to “to distribute coupons, announce unadvertised deals and solicit feedback.” Others used social media to announce arrival of new products e.g. fresh bakes from oven @AlbionsOven. Some use it effectively as a broadcast tool e.g. @cnnbrk. Depends on needs and context, social media can be used to support your brand building infrastructure or obtain customer feedback or source for talents or ..
- Easier to grow community on Facebook than Twitter? It depends. Coca-cola has the most popular Page on Facebook, with over 4 million fans; on Twitter, Coca-Cola is followed by only over 12,000. It’s the reverse for JetBlue Airways.
Vocanic Pte Ltd., Singapore-based company, is behind Project 500. Vocanic is a company specializes in word-of-mouth marketing, which “harness and amplify the conversations that consumers have about your brand, and use them to create highly effective marketing campaigns” (Source: Vocanic’s website). It started as a website, requesting social mediaphiles to sign-up for a secret project. A briefing was held to reveal the ‘product’ and it’s a social media streams aggregator. Think Ping.fm and Orsiso. Is this the aggregator referred to as “the next big thing to explode in the social media scene”? I’m doubtful.
Using Twitter List, Packet One Networks (Malaysia) Sdn Bhd, or P1, created ‘a complete list of everyone on P1 and GP‘ who are using Twitter. This is one of the interesting uses of List by a Malaysian company. For P1, it is probably a first step for something more interesting. This reminded me of Zappos’s Employee Tweets page. Like Zappos, P1 can start leveraging on its employees to engage and sustain relationships with customers and prospects. Malaysian mobile service provider, DiGi too is already doing it. In Social Media Club – Kuala Lumpur meeting #1, Azizi Jennis (Head of Online Services, DiGi) mentioned about DiGi leveraging on its employees to evangelize its brand name.
On November 5 2009, Twitter blogged about the limited roll-out of its Retweet feature. Yesterday, the feature is activated on my Twitter page. Each update now comes with Retweet button, in addition to the Reply and Favorite buttons. Previously, it was cumbersome to retweet on Twitter web – copy-and-paste the tweet into the update box, add ‘@’ to tweet author, type ‘RT’ and finally, click the update button. Twitter clients like Seesmic, Tweetdeck and Orsiso already made the retweeting process easier with their single click Retweet button.
Orsiso (or Organize, Simplify, Socialize) offers a functional approach to manage the deluge of your social networking and messaging online. It acts like a social streams dashboard, which aggregates and organizes status/photo streams (from Facebook, Twitter, Flickr, LinkedIn, Bebo, Friendster) and messaging (from popular IM networks like Messenger, Yahoo!, Google Talk). In the past weeks, Orsiso has been quick in releasing new version; each version update with new interface design and performance. Previous versions, buttons were lumpy, design was noisy and user-interface was not so, shall I say, spritely. Using it for the past 4 months, I must say the latest version 1.1.36 spot a more organized interface, more minimalist and much more perky.
End of Day 3 for EveryoneConnects, the website has more than 18,000 visits (as mentioned on its Facebook Page). It started on Monday with a mysterious song ‘Through My Window’, being played over the airwaves. The following day, it made the headline in The Star newspaper. Day 3, blurred images appeared on the website; likely the band singing the song.
Its Twitter account @every1connects with 184 followers; averaging 61 new followers per day over the past 3 days. The two key hashtags used are #ThroughMyWindow and #EveryoneConnects with the following stats:
- #ThroughMyWindow: a total 236 tweets from 154 contributors carrying the hashtag; averaging 33.7 tweets per day. And 10.6% are retweets.
- #EveryoneConnects: a total of 243 tweets from 165 contributors; averaging 34.7 tweets per day. And 5.8% are retweets.