GreyReview.com » YouTube Inc http://www.greyreview.com the eastern journal of technology and business Wed, 08 Feb 2012 13:49:21 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 This Is NOT Your Plain Old Road Safety Campaign http://www.greyreview.com/2009/09/03/this-is-not-your-plain-old-road-safety-campaign/ http://www.greyreview.com/2009/09/03/this-is-not-your-plain-old-road-safety-campaign/#comments Thu, 03 Sep 2009 05:05:29 +0000 LIM YUNG HUI http://www.greyreview.com/?p=4310 Malaysians Unite for Road SafetyThe Malaysians Unite for Road Safety (MUFORS) website is created to raise the awareness of road safety. According to the Road Safety Department, a daily average of 18 are killed on Malaysian roads due to road mishaps!

So, the call-for-action MUFORS website invites users to submit their pledges; be the change agent. Pledges can be made in the forms of text messages (SMS), photo or videos. Those who made the pledges are expected to honor them on September 09 2009, designated as Malaysians Unite for Road Safety day. This road safety campaign comes with social media ingredients – YouTube, Facebook, news feed, rating and poll.

As the time of this posting, MUFORS garnered over 99,000 pledges. And it’s unclear who’s behind this initiative and kudos to them. Anyway, go make your pledge today (I’ve just made mine).

mufors-website

UPDATE: This campaign started on August 18 2009 and supported by highway operator, PLUS and its partners. Thanks @feistyflo.

This Is NOT Your Plain Old Road Safety Campaign originally appeared on GreyReview.com on September 3, 2009.

]]> http://www.greyreview.com/2009/09/03/this-is-not-your-plain-old-road-safety-campaign/feed/ 9 Skittles Brand Goes Anarchy with New Website http://www.greyreview.com/2009/03/02/skittles-brand-goes-anarchy-with-new-website/ http://www.greyreview.com/2009/03/02/skittles-brand-goes-anarchy-with-new-website/#comments Mon, 02 Mar 2009 10:14:59 +0000 LIM YUNG HUI http://www.greyreview.com/?p=2659 SkittlesSkittles candy from Mars has taken its brand to a level where many brands have not gone before. Instead of delivering controlled brand messages on its website, it is transforming the site into a navigator for its social media universe. Particularly impressive is its home page shows chatter about ‘skittles’ on Twitter Search. In such laissez-faire environment, real-time updates streaming on Twitter Search can be both positive and negative mentions.

Here are its social media outposts linked from its navigation menu:

  • Product Information links to Wikipedia
  • Chatter to Twitter Search
  • Friends to Facebook Page
  • Videos to YouTube

Skittles on Flickr

Thummit

This branding initiative will certainly go ‘viral’, based on its novelty and possibly, PR mileage. It will be an interesting case study on branding in today’s conversational web. It is an experiment on how far a brand can push the social media envelope to engage its customers; also, understanding its challenges and how to best deal with them. Well, let’s see how far this rabbit hole goes.

Let’s Continue the Discourse on Twitter

What do you think this Skittles marketing stunt? Come chat on Twitter; find me @limyh

Skittles Brand Goes Anarchy with New Website originally appeared on GreyReview.com on March 2, 2009.

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