YTL launches Yes Life app for iOS, competing with FaceTime, Skype, Kik, Beluga, etc.

yeslife logo

Broadband provider YTL Communications today launches Yes Life for iOS app and making its voice/SMS services available on Apple iOS devices. The app turns iPad and iPod Touch into mobile phones and users can make and receive calls. When someone calls your Yes 018 mobile number, all your iOS devices will ring simultaneously. Quite nifty! Yes Life app is also available on Mac OS and Windows platforms.

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Estimating the ARPU of YTL Yes 4G mobile Internet service

yes-logo

YTL Communications released some performance statistics of its Yes 4G services, for the period between its launch in November 19 2010 and (possibly) March 04 2011.

0 Launch Date November 19, 2010
1 Total Active Users 100,000
2 Total Voice Minutes 1,000,000
3 Total Voice Minutes per user
[3] = [2] / [1]
10 minutes
4 Text Messages Sent 670,000
5 Total Text Messages Sent per user
[5] = [4] / [1]
7 messages
6 Total Data Usage 104 terabytes
7 Total Data Usage per user
[7] = [6] / [1]
1,040 megabytes
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Yes 4G broadband launch marred by phantom menace (including latest YTL explanations)

yes-logo

Barely a week ago, YTL launched its Yes 4G mobile broadband service in Malaysia. Yes, it has been a wobbly start. First, their early subscribers were informed the range of 018 numbers may not be able to make or receive calls from numbers on other networks due to not being able to interconnect with these other networks. Then, they faced serious issues with their website which was not up and running properly for more than 15 hours after its launch. These teething problems had resulted in a backlash from Yes early subscribers who were frustrated by their inability to access Yes’ website.

GreyReview has obtained some explanations (published below, in verbatim) from YTL Communications, via its PR agency, on issues surrounding the Yes launch:

Attack on Yes.my

The threat was detected an hour after the launch. We started noticing that a large number of requests sent to www.yes.my could not be made by human users due to the nature of IP addresses and their sheer volume.

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YTL Yes 4G broadband pricing leaked on Twitter

yes-logo

Looks like the rates for Yes, the new 4G broadband service, powered by YTL Communications have been leaked (intentionally?) on Twitter by @albnok. His tweet on Wednesday evening claiming “the cat is out of the bag” is accompanied by what appears to be an official bunting which would probably go public on Yes’ official launch, which is scheduled to be 6pm on Friday, 19th November 2010.

More like a teaser, the picture reveals that for 9 sen, Yes offers 3mb of data, 1 minute usage and 1 sms on a pay-as-you-use basis, which is actually quite reasonable as it translates to only 3 sen per mb of data. By comparison, TuneTalk offers 5 sen per mb and that is on EDGE.

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Bold 4G Marketing by YTL: Did Lucas say Yes too?

Stormtropper by Joe Wight

If you were walking along the Bukit Bintang (Kuala Lumpur) area last weekend, you may have bumped into a group of Stormtroopers (or Yes Troopers), the faceless grunts made popular by the Star Wars original trilogy, patrolling the said area giving out flyers promoting yes, the latest 4G broadband service in the Malaysia. These stormtroopers, with a big “yes” emblazoned on their armor, is part of a marketing campaign adopted by the 4G operator to generate a lot of interest for the brand and its upcoming mobile service that is slated to be launched on November 19, 2010. Yes.my’s flagship store will be located at Lot 10, which explains why the stormtroopers are concentrated in the Bukit Bintang area.

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