Send Printed Greeting Card Without Postal Details with Foldees @ddress
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Foldees, the on-going greeting cards contest website, just released its latest feature, @ddress Directory. With @ddress, it is now possible to send Foldees greeting card without knowing the recipient’s mailing address. Also, anyone can receive printed cards from online friends or admirers, without revealing personal information like mailing address.
How Brandjacker @McDelivery Upset McDonald’s Customers on Twitter
Started on April 24th 2009, many (including me) believed @McDelivery was the ‘real’ voice of McDonald’s Malaysia on Twitter. Back then, it was hard to tell whether it’s fake or not. It Interacted well with its followers and engaged them with McDonald’s-related information. In addition, @McDelivery and McDonald’s Malaysia Facebook Page launched almost at the same time, which further enhanced the believability of Twitter account. The Page is the ‘real’ voice of McDonald’s Malaysia on Facebook, the social media component of McDonald’s on-going “Have You McValue Lunch-ed This Week?” contest (At the time of this posting, the Page has over 13,000 fans.)
One Brand, Two Voices on Twitter: A Case of Proton Exora
Exora, the newly launched MPV by Malaysian carmaker Proton, has two ‘voices’ on Twitter – @ProtonExora and @YouWillBeAmazed. The former is managed by Proton with first tweet dated April 13 2009; the latter is an unofficial voice and started on April 29 2009. To date, the ‘unofficial’ one has more of Updates and Followers.
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Social Media and The Evolution Towards Simply Marketing
When it comes to social media for marketing, different companies have different degree of adoption. This article is an attempt to shed some light on the path of social media adoption, in terms of sophistication in usage. The path can be segmented into five stages, as illustrated in the following diagram.
Top 5 Moments of Maxis iPhone 3G Pre-Launch Day
Maxis Communications Bhd, Malaysian’s largest mobile communication provider, yesterday announced the launch date of iPhone 3G in Malaysia. Leading up to the announcement, Twitterville is abuzz with chats on its pricing plans and other issues.
If you’ve missed the fun on Twitterville yesterday with #iphonemalaysia, here the Top 5 interesting ‘moments’ of Maxis iPhone 3G Pre-Launch Day, spotted on Twitter (and elsewhere on the Web).
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Shopaholic-Generated Content on Shoplette
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Shoplette is a social network for shoppers to flaunt their shopping loots to others and also discover what others have purchased. Users post pictures (together with details like price and store location) of what they bought and others can view, rate and comment on the posted items.
8 Excellent Tools to Extract Insights from Twitter Streams
UPDATE: This post became the Most Read article in a week, with over 11,000 views, at SocialMediaTODAY.
Twitter is now the third most popular social network, behind Facebook and MySpace (Compete, 2009). A year ago, it has over a million users and 200,000 active monthly users sending over 3 million updates per day (TechCrunch, 2008). Those figures have almost certainly increased since then. With the torrential streams of Twitter updates (or tweets), there’s an emerging demand to sieve signals from noises and harvest useful information.
Enter Twitter Analytics, or simply just Analytwits (in the tradition of Twitter slang). These analytics tools are growing in numbers; even Twitter is developing them.
Besides Twitter Search, the following 8 Analytwits are some of the more useful web applications to analyze Twitter streams. Each of these tools serve specific purpose. They crawl and sift through Twitter streams; also, aggregate, rank and slice-and-dice data to deliver some insights on Twitter activities and trends. There’s no single best analytic tool available but use in combination, they can extract interesting insights from Twitter streams.
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Skittles Brand Goes Anarchy with New Website
Skittles candy from Mars has taken its brand to a level where many brands have not gone before. Instead of delivering controlled brand messages on its website, it is transforming the site into a navigator for its social media universe. Particularly impressive is its home page shows chatter about ’skittles’ on Twitter Search. In such laissez-faire environment, real-time updates streaming on Twitter Search can be both positive and negative mentions.
The Edge on the Fringe of Web 2.0
Tag cloud. Podcasts. RSS feeds. These are some of the new features of the all-new The Edge website and the new website is a significant step forward. Additionally, it is the first major news media organization in Malaysia to use Twitter @edgemy. Also, the new website provides a more organized interface to its readers compared to other major Malaysian news sites – The Star, New Straits Times and The Sun.
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Top 10 Most Interesting Web 2.0 Use by Malaysian Brands
This list offers a glimpse of some of the more interesting use of Web 2.0 by Malaysian brands. It is created after sifting through hundreds of social media ‘initiatives’ listed on the Social Media Malaysia. However, as with any list, there are limitations and this one is no exception. Some of the shortfalls are:
- Investigation is based on initiatives listed on the Social Media Malaysia.
- No ’scientific’ measurement is used to derive the ranking.
Caveats aside, the list is a baby step towards a better understanding of the use of Web 2.0 in businesses in Malaysia and hopefully, can inspire more Malaysian companies use them more creatively.
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Phlook Turns Photos Into Portable Social Objects
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Snipd is building a social network around clipped web contents; Last.fm with music; Scribd with documents. For Phlook, it’s photos. Since its public beta launch on July 31 2008, Singapore-based Phlook (pronounced as flook) has released a series of improvements to its interface usability and socialability. The most recent ones are “favorite it” and annotation features.