Facebook in Asia: Total Users and Age Groups [Latest STATS]

By on March 2, 2010

See the latest report: Facebook in Asia: A Growth Story in 2011

Facebook marked its 6th anniversary on February 05 2010 with a population of 400 million users. On February 11 2010, the social network hit another milestone – more than 100 million people actively using Facebook on their mobile phones. Today, there are over 3 billion photos being uploaded to Facebook each month and more than 500,000 active applications on its Platform. And recently, FastCompany magazine named Facebook, as the World’s Most Innovative Company 2010.

These days, 70% of Facebook users are from outside US. In Asia, Facebook is fast becoming the one the region’s leading social networks. Indonesia has the fourth highest number of Facebook users in the world, after US, UK and Turkey. With 18.9 million users, Indonesia is well ahead of Philippines, the country with 10.5 million Facebook users (refer to table below). This is followed by India (6.8 million), Taiwan (5.8 million) and Malaysia (5.1 million). In terms of penetration rate, Hong Kong has the highest “Facebook users per country population” rate in Asia, at 39%, followed by Singapore (38%), Taiwan (25%), Malaysia (18%) and Philippines (11%). The total Facebook users in Asia is 59.6 million, or about 15% of the global Facebook population.

Facebook Users in Asia, by Country
(as of March 01 2010)
No. Country Estimated Total Users* % of Population^ % of Total Online Users#
1 Indonesia 18,943,640 7.88 63.15
2 Philippines 10,518,420 11.44 43.83
3 India 6,829,340 0.58 8.43
4 Taiwan 5,808,940 25.21 38.36
5 Malaysia 5,094,600 18.00 30.14
6 Hong Kong 2,769,900 39.26 56.78
7 Thailand 2,525,280 3.96 15.68
8 Singapore 1,895,580 38.01 56.25
9 Pakistan 1,803,860 1.07 9.75
10 Japan 907,540 0.71 0.95
11 Vietnam 761,260 0.89 3.47
12 Bangladesh 748,440 0.46
13 South Korea 510,560 1.02 1.36
14 Sri Lanka 483,340 2.39 41.54
  TOTAL 59,600,700    
* Total Users from Facebook.com / ^ Total Population from Wikipedia.com / # Total Online Users from The World Factbook (CIA)


(UPDATE: The % of Facebook Users over Total Online Users to provide a much richer perspective on Facebook use in Asia. Based on the suggestion by Gen Kanai – see his comment below.)

In Asia, the two dominant age groups on Facebook are “18 – 24″ and “25 – 34″ (see Table below). The youthful “18 – 24″ age group is dominant in Indonesia, Philippines, India, Malaysia, Thailand, Pakistan, Vietnam, Bangladesh and Sri Lanka. In Pakistan, Vietnam and Bangladesh, the age group constituted more than half of the Facebook population in their respective country.

The “25 – 34″ is the dominant age group in Taiwan, Hong Kong, Singapore, Japan and South Korea and interestingly, these are all developed economies. In these developed economies, Facebook users above the age of 25 constitute more than half of the Facebook users population in each respective country. The reverse is true for the developing economies i.e. Indonesia, Philippines, India, Malaysia, Thailand, Pakistan, Vietnam, Bangladesh and Sri Lanka, where more than half of Facebook population is below the age of 24.

Facebook’s Asian engines of growth: College students in developing countries and working adults/professionals in developed countries. Some possible explanations: (a) youth population in developing nations is far more than the developed ones (in other words, developed nations with relatively aging population), and/or (b) working adults are more web 2.0-savvy in developed economies. What do you think?

Facebook Users Age Groups, by Country
(as of March 01 2010)
Country 13 – 17 18 – 24 25 – 34 35 – 54 55 – 64
Indonesia 27.25% 40.55% 22.52% 9.01% 0.68%
Philippines 19.25 44.38 23.93 11.40 1.04
India 7.64 47.28 31.55 12.26 1.28
Taiwan 12.91 31.55 39.81 14.87 0.86
Malaysia 15.01 38.32 32.19 13.57 0.91
Hong Kong 13.78 29.66 35.08 19.60 1.89
Thailand 11.72 38.77 35.86 12.71 0.94
Singapore 13.50 30.37 32.52 21.89 1.72
Pakistan 10.96 52.11 28.22 7.83 0.88
Japan 3.98 26.24 40.94 26.82 2.02
Vietnam 12.14 52.77 29.84 4.77 0.49
Bangladesh 8.4 50.37 33.57 7.17 0.49
South Korea 8.43 29.95 44.52 16.17 0.93
Sri Lanka 12.45 43.99 32.82 9.69 1.06
* Age Groups Breakdown from Facebook.com

All the above figures were extracted from Facebook Advertising page, over a period of two hours on March 01 2010. ¶ @






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