MyDeal to Customer on Facebook: “Hi, Shameful”

By on June 22, 2011

mydeal.com.myMyDeal, one of the leading local deals sites in Malaysia, is put on the spot over a silly (packed with hilarity) reply on Facebook.

A customer posted a complaint on MyDeal’s Facebook Page:

I have sent emails to your customer service people two weeks, as well as PM you on my email address for you to check since your people dont bother to reply emails. Its 2 weeks already. WHY NO REPLY OR ACKNOWLEDGEMENT? This is SHAMEFUL.

MyDeal responded:

Hi Shameful [1]. We are sorry for the inconvenience caused. We have no received your PM. Please assist by resending the PM back to us and we will get back to you at the soonest. Thank.

[1] A “what the…?” moment.

Excerpt of the “Shameful” thread on the Facebook
mydeal.com.my
See the entire thread here.

Most brands will commit lots of resources in setting up Facebook Pages and developing ‘engaging’ applications. But day-to-day upkeep of the Pages to continuously engaging the community, answering customer support questions, etc are equally important. Brands need trained personnel to manage / curate the brand’s voice in the social media space i.e. Facebook, Twitter, etc. And perhaps the one managing the MyDeal Facebook Page is less than ideal, considering that silly response.

This is quite an embarrassment for MyDeal brand, especially for a company in association with Yahoo! Malaysia and a winner of Asia Red Herring Asia 100 in 2010. It makes the company being seen as “MyDeal at half wit” (MyDeal marketing tag is “Malaysia at half price”).

MyDeal was founded by David Barton-Grimley, Dave Carpenter, Jan Croeni and Patrick Linden in June 2010. Currently, the company has operations in Malaysia and Singapore.

Some comments from the “Shameful” thread:









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