Facebook in Asia: A Growth Story (2011)

facebook in asia

In 2011, Facebook added 69 million new Asian users in 2011. The social networking giant with $100 billion valuation started 2011 with 112 million Asian users and ended the year with 181 million users.

However, its quarterly growth has been sliding steadily in 2011, from 17% in Quarter 1 to 8% in Quarter 4. In Quarter 4 2010, it was growing at 21%.

2010 was the year when Facebook went on hyper-drive growth on users acquisition front in Asia. However, 2011 was the year when Facebook downshifted a gear or two. The decline is expected to continue as many Asian nations are reaching saturation level.

Table 1: Quarterly Growth of Facebook Population in Asia 2011
Quarter 1 Quarter 2 Quarter 3 Quarter 4
+17% +15% +11% +8%

Total Facebook users in Asia increased from 168 million on October 1 2011 to 181 million on December 31 2011, a quarterly growth rate of 8%.

Indonesia continues to be the top Asian country on Facebook with 42 million users. But India will dethrone Indonesia soon. [UPDATE: India has surpassed Indonesia to become Facebook’s biggest country in Asia.]

Facebook users in India has been growing by the double digits throughout 2011. On January 1 2011, India has 17 million Facebook users. By the end of the year, the country has 41 million users!

Other than India, eight other countries registered double digits growth throughout 2011, namely Thailand, Japan, Bangladesh, Nepal, Cambodia, Mongolia, Afghanistan, and Laos (see Table 3). However, only three countries are growing at rates higher in Quarter 4 compared to Quarter 3, namely Japan, South Korea and Mongolia. And South Korea registered the highest single quarter growth of 82% in Quarter 1 2011.

Table 2: Facebook in Asia, Estimated Total Users by Country – Quarter 4 2011
Latest Rank
(Previous Rank)
Country Dec 31, 2011 Oct 1, 2011 Q4 % Growth
1 (1) Indonesia 41,777,240 40,418,840 +3%
2 (2) India 41,402,420 36,422,980 +14%
3 (3) Philippines 27,033,680 26,721,920 +1%
4 (4) Thailand 13,275,580 12,076,740 +10%
5 (5) Malaysia 12,060,340 11,751,940 +3%
6 (6) Taiwan 11,600,260 10,976,580 +6%
7 (8) Japan 6,267,540 4,819,200 +30%
8 (7) Pakistan 5,888,580 5,395,040 +9%
9 (9) South Korea 5,355,880 4,081,460 +31%
10 (10) Hong Kong 3,794,020 3,829,760 -1%
11 (12) Vietnam 3,609,180 2,520,900 +43%
12 (11) Singapore 2,661,120 2,589,600 +3%
13 (13) Bangladesh 2,251,340 2,000,980 +13%
14 (15) Sri Lanka 1,184,020 1,093,400 +8%
15 (14) Nepal 1,403,420 1,269,360 +11%
16 (16) Cambodia 449,660 401,800 +12%
17 (19) Mongolia 285,460 214,360 +33%
18 (17) Afghanistan 257,180 230,240 +12%
19 (18) Brunei 234,400 221,740 +6%
20 (20) Macau 199,620 212,860 -6%
21 (22) Laos 129,660 96,560 +34%
22 (21) Maldives 114,080 114,280 -0.1%
23 (23) Bhutan 63,920 61,020 +5%
  TOTAL 181,298,600 167,521,560 +8%
Source: Facebook
Table 3: Quarterly Growth of Facebook Users in 2011, by Country
Country Q1 Q2 Q3 Q4
Indonesia +9% +10% +4% +3%
India +36% +28% +24% +14%
Philippines +18% +13% +6% +1%
Thailand +26% +22% +14% +10%
Malaysia +6% +11% +5% +3%
Taiwan +3% +10% +11% +6%
Japan +59% +33% +26% +30%
Pakistan +28% +19% +13% +9%
South Korea +82% -13% +10% +31%
Hong Kong -3% +5% +2% -1%
Vietnam -12% +5% +51% +43%
Singapore -5% +7% +4% +3%
Bangladesh +24% +19% +15% +13%
Sri Lanka +15% +12% +12% +8%
Nepal +26% +25% +18% +11%
Cambodia +28% +31% +22% +12%
Mongolia +66% +29% +17% +33%
Afghanistan +81% +21% +16% +12%
Brunei +1% +9% +4% +6%
Macau -11% +6% +2% -6%
Laos +31% +43% +37% +34%
Maldives +12% +6% +6% -0.1%
Bhutan +18% +20 +15 +5%
Source: Facebook

How accurate are these estimations? Read here.

You may also like

Leave a Reply

Your email address will not be published. Required fields are marked *