Facebook in Asia (Quarter 1 2012): India In Pole, Japan Continues to Surge

By on April 7, 2012

Facebook has over 850 million users worldwide. Out of that, a total of 194 million users are from Asia at the end of March 2012. Most of these users from the Southeast Asia region – 97 million or 54% of the total Facebook users in Asia. Some other observations on the latest Facebook in Asia statistics:

  1. In early February 2012, India surpassed Indonesia to become Facebook No. 1 Nation in Asia. Back in January 2011, India has 16.9 million Facebook users. Now, the country has over 45.9 million Facebook users.
  2. In addition to India, Japan has been growing impressively in the past 1 year or so. Japan started the year 2011 with 1.8 million Facebook users. Today, there are over 8 million users in Japan.
  3. South Korea has been growing with double digits figure. The country is now ahead of Pakistan in the Facebook in Asia list.
  4. Among the top ten countries, India, Japan, and South Korea has been the high-growth Facebook nations since early 2011. Throughout 2012, Facebook will be focusing on these three countries for users acquisition, as the Big Blue of the social web aims to reach the 1 billion users mark.
  5. Pakistan, Bangladesh, Cambodia, Mongolia, and Laos also posted double-digit growth in Quarter 1 of 2012.
  6. Growth in countries like Philippines, Malaysia, Thailand, and Taiwan are growing at slower pace, likely due to saturation effect. For example, Facebook penetration in Malaysia is over 70%.
  7. Between January and March this year, the total Facebook Asian users grew by 7%. However, the quarter-to-quarter growth rate has been on a downward trend since Quarter 1 of 2011. Facebook is expected to grow with single digit figure throughout 2012.
  8. Total Facebook users in Asia will sail pass 200 million in Quarter 2 this year.
FACEBOOK IN ASIA
Estimated Total Users, by Country for Quarter 1 2012
Latest Rank
(Previous Rank)
Country Mar 31, 2012 Jan 01, 2012 Quarterly Growth
1 (2) India 45,868,120 41,402,420 +11%
2 (1) Indonesia 43,514,840 41,777,240 +4%
3 (3) Philippines 27,934,000 27,033,680 +3%
4 (4) Thailand 14,288,320 13,275,580 +8%
5 (5) Malaysia 12,457,560 12,060,340 +3%
6 (6) Taiwan 11,949,380 11,600,260 +3%
7 (7) Japan 8,002,480 6,267,540 +28%
8 (9) South Korea 6,697,900 5,355,880 +25%
9 (8) Pakistan 6,547,500 5,888,580 +11%
10 (10) Hong Kong 3,730,280 3,794,020 -2%
11 (11) Vietnam 3,523,380 3,609,180 -2%
12 (12) Singapore 2,593,780 2,661,120 -2%
13 (13) Bangladesh 2,545,820 2,251,340 +13%
14 (15) Nepal 1,426,240 1,403,420 +2%
15 (14) Sri Lanka 1,238,840 1,184,020 +5%
16 (16) Cambodia 499,120 449,660 +11%
17 (17) Mongolia 380,220 285,460 +33%
18 (18) Afghanistan 269,740 257,180 +5%
19 (19) Brunei 232,620 234,400 -1%
20 (20) Macau 202,960 199,620 +2%
21 (21) Laos 159,940 129,660 +23%
22 (22) Maldives 122,200 114,080 +7%
23 (23) Bhutan 67,660 63,920 +6%
  TOTAL 194,252,900 181,298,600 +7%
Source: Facebook

Image credits: Facebook logo, Kuala Lumpur skyline






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