FACEBOOK NOW HAS OVER 950 MILLION USERS WORLDWIDE and 80% of its user base are from outside U.S. and Canada.
As of end of Quarter 2 2012, Facebook exceeds 200 million users in Asia. There are now 204.9 million Facebook users in Asia, which is roughly 27% of Facebook’s non-US/Canada user base.
Facebook opened its door to everyone worldwide on September 26 2006. In Asia, Facebook took 49 months to reach the 100 million users mark. With its unabating phenomenal popularity worldwide, the social networking giant took just 20 months to add another 100 million Asian users.
However, Facebook users growth in Asia has been slowing since the beginning of 2011, from its peak of 21% in Q4 2010. In second quarter of 2012, its Asian user base grew by 5.5%.
Asian Hot Spots for Facebook
India, Japan, South Korea, and Vietnam are still Facebook’s growth hot spots in Asia.
In February 2012, India surpassed Indonesia to become the top Facebook nation in Asia. Since 2009, Facebook uptake in India has been growing at double-digit quarterly growth rates. But its growth of 8.6% in the last quarter marked the first time in more than 3 years that India registered a single-digit growth rate. With 121 million Internet users in India, Facebook penetration rate in the world’s most populated country is 41%.
The other Top 10 Asian nations are also experiencing Facebook users growth deceleration. Only two nations in the Top 10 grew at double-digit pace in Quarter 2 2012, which are Japan and Vietnam. Japan continues its strong quarter-on-quarter growth and is very likely to overtake both Malaysia and Taiwan by early next year. Roughly 10% of 101 million Internet users in Japan are Facebook users.
Vietnam registered the highest growth in Quarter 2 2012 at 55%. There are now over 5 million Facebook users in Vietnam and Facebook penetration is 18%. This may be a sign of a more Facebook-friendlier stance by the Vietnamese government.
Among the top 10 Facebook nations in Asia, Malaysia’s growth is the lowest at 0.1%. It seems Facebook in Malaysia has hit the saturation level at 71% penetration rate (as per total Internet users of 17.7 million). Taiwan is poised to clinch the No. 5 spot from Malaysia.
|FACEBOOK IN ASIA
Estimated Total Users in Asia, by Country for Quarter 2 2012
|Country||June 30, 2012||Apr 01, 2012||Quarterly Growth|
|8 (8)||South Korea||7,179,540||6,697,900||+7.2%|
|11 (10)||Hong Kong||3,726,820||3,730,280||-0.1%|
|15 (15)||Sri Lanka||1,273,620||1,238,840||+2.8%|
Image credits: Boats