The Problem with IKEA Malaysia Facebook Page

ikea it's time to celebrate facebook app

This is a pretty meager matter but it can be quite annoying if you start to mull over it.

IKEA Malaysia is celebrating Chrismas on Facebook with its “It’s Time to Celebrate” app. The app is accessible via its Facebook Page. The following illustrates how IKEA currently setup its Facebook Page to welcome new fans (specifically, those who haven’t Like the Page yet):

Step 1: A new fan goes to www.facebook.com/IkeaMalaysia.

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Online Videos are modern day time suck too: Over 200 BILLION Videos Viewed Globally In A Month

online video

A total of 1.2 billion people (15 years and above) watched 201.4 billion online videos in October 2011 alone, according to the latest comScore report.

It is not surprising that Google Sites (with YouTube as the key driver) is the top global online video destination, with 88.3 billion videos viewed during the month. Youku, China’s YouTube, is in distant second with 4.6 billion videos viewed and VEVO is third with 3.7 billion videos. Users of the world’s most popular social network, Facebook viewed a total of 2.6 billion videos on the platform.

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Facebook in Asia: Latest Stats on Total Users by Country [Quarter 3 2011]

facebook in asia

Facebook now has over 800 million users worldwide, with 168 million are from Asia. In Quarter 3 this year, Facebook added 16.8 million new users in Asia (compared to 19.5 million in Quarter 2 2011). So far this year, the social network has added some 56 million new users; it started the year with 111 million Asian users. Its latest quarter-on-quarter growth rate is 11%. However, the rate has been somewhat slowing since end of 2010 – from 24% in Quarter 4 2010 to 17% Q1’11 to 15% Q2’11 to 11% Q3’11.

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Friendster Growth Gaining Traction After Relaunch in Asia

friendster logo

The new Friendster was launched on June 28 this year, with a focus on delivering more Asia-centric gaming contents. At the same time, it aims to enable games publishers and developers to tap into the vibrant Asian gaming markets. As part of the relaunch, Friendster unveiled a new logo and moved its business operations from the U.S. to Asia (operates mainly from three Asian countries namely in the Philippines, Malaysia and Singapore).

Since the relaunch, the pioneering social network Friendster is showing positive signs of rejuvenation. So far, the social network has attracted over half a million new users and now includes over 40 premium games and hundreds of free-to-play games and applications. More interestingly, the relaunch has breathed life into its Monthly Active Users and Daily Active Users, which have increased by 50%, to date.

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Levi’s Facebook Page: Globalized Platform, Localized Updates

levis jeans logo

If you visit the Facebook Page of one of the world’s coolest brands, Levi’s, you’ll see only localized updates on its Wall. For example, Facebook users from Malaysia will read updates on Malaysian offers, new arrivals and other local news. At a glance, Levi’s Pages seems like a local Facebook Page.

Many global brands such as McDonald’s and Coca-Cola maintain both global and local Facebook Pages. For instance, the global version of McDonald’s Page and the local ones like McDonald’s Malaysia and McDonald’s Singapore.

Levi’s adopts a consolidated approach, whereby it maintains only www.facebook.com/levis as its Facebook presence. No local Pages. To enable delivery of relevance contents, the company creates a globally consolidated platform to manage the Page. Local Levi’s teams access the platform to post updates and these updates are geo-tagged. On Facebook Page, it is set to display the tagged updates based on Fans’ locations (via IP-detection). I’m assuming such implementation requires customizations on Facebook end.

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Google+ in Asia: More than 500,000 Users and India Goes Google+ Crazy

google plus

In just two weeks, the scorching hot new social network Google+ has surpassed the 10 million users mark. The milestone was mentioned by Google CEO Larry Page during an earnings call on July 14 2011. These 10 million users are sharing / receiving 1 billion stuff per day on Google+.

Roughly 90% of Google+ users are from outside the US. In the Asia region, the percentage of global Google+ population is around 6%.

  1. Google+ has now more than 500,000 users in Asia.
  2. Google’s other social network Orkut used to attract the Indian population in large numbers. Now, the Internet users in India are crazy about Google+. They constitutes more than half of the Google+ users in Asia. Globally, India comes in second after the US, in terms of total users. It is worth to note that India is also fast embracing Facebook. In this latest report, India registered 28% growth rate in Quarter 2 2011 and currently behind Indonesia, in term of total Facebook users.
  3. About 78% of Asian Google+ users come from the top 5 countries – India, China, Taiwan, Indonesia, Japan.
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The Most Liked Asian Airline on Facebook, Surpasses 1 Million Fans mark

airasia plane

Asia’s largest low-cost airline AirAsia has recently surpassed the 1 million fans mark on Facebook. Globally, AirAsia is one of the world’s most famous airline brands on Facebook; it is only second to Southwest Airline, in terms of total fans. The US largest airline hit 1 million fans in December last year and today, its Facebook Page with over 1.4 million fans. Here are the Likes tally of some other airlines:

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Expecting Kung Fu moves from Tourism Malaysia’s RM1.8 million social media play

cuti-cuti

Malaysian Ministry of Tourism has just (soft) launched its Cuti-Cuti 1Malaysia Facebook Page. It also announced its online dance contest on Facebook, called Citrawarna 1Malaysia. The online game is mainly used to grow fan base, in preparation to the official launch of the Facebook Page in June 2011.

The Tourism Malaysia Page is (probably) still in beta and if I may suggest some areas for enhancements:

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